The market size of China's top consumer groups. The data map has 875,000 millionaires and 55,000 billionaires in the country, up 6.1% and 7.8% respectively from last year. China's yacht and private jet markets have huge potential, with half of the wealthy planning to buy yachts, and 1/6 of the wealthy plan to buy private jets. April 1, 2010 afternoon News, just released the "2010 Hurun Wealth Report" shows that the country has 875,000 million rich and 5.5万个亿万 rich, Beijing, Guangdong and Shanghai, the number of billionaires in the top three. Half of the rich are planning to buy a yacht, and one-sixth of the wealthy plan to buy a private jet. More than 7.8% billionaires in Sanya published the 2010 Hurun Report, which was the second consecutive year for Hurun to investigate the distribution of China's affluent population in provinces and cities. By the end of 2009, the number of tens of millions of people in 31 provinces, municipalities and autonomous regions, excluding Hong Kong, Macao and Taiwan, had reached 875,000, an increase of 6.1% per cent compared with last year. Of these 55,000 billionaires, the number of billionaires rose 7.8% from last year. The report also shows that China now has 1,900 1 billion rich and 140 billion rich. Beijing has 151,000 million-rich and 9,400 billionaires, ranked first. Guangdong Province has 145,000 millionaires and 8,200 billionaires, ranked second. Shanghai has 122,000 millionaires and 7,300 billionaires, ranking third. BEIJING, Guangdong and Shanghai make up nearly half of the nation's population. According to the Hurun Research Institute, the "well-off" in the report is the threshold: individuals with assets of more than 10 million yuan, assets including investment assets, unlisted company Equity, home ownership and art collection. The distribution is mainly based on the long-term residence of the affluent. The average age of tens of millions of Chinese billionaires is 39 years, and the average age of millionaires is 43 years. They are 15 years younger than the rich abroad, and their wealth is growing more quickly. The ratio of men to women is 7:3. Mainly engaged in the real estate industry and the manufacturing industry, its source of wealth is the investment return and the enterprise ownership mainly. Among them, tens of millions of assets above the rich can be divided into four types: businessmen, high-income earners, "property speculators" and "professional shareholders." As the housing market in various parts of China was unusually active in 2009 after a 2008-year slump, house prices and turnover rose sharply, making many of the wealthiest people who failed to enter tens of millions of assets last year successfully promoted this year. This group is also one of the main reasons for the rise in the number of millions of asset earners this year. And more than 100 million wealthy people, the main source of wealth is the value created by their own businesses, plus real estate, stocks and so on. They are optimistic about the development prospects of China's economy, like to invest in real estate and equities;The Chinese rich have an average of 3 cars and 4.4 watches, and their average annual consumption is 1.7 million yuan, and the recognition of luxury brands is one-fold higher than last year's. "China's wealthy are increasingly pursuing a rich and expensive style, and the collection of artworks has become an integral part of their lives," said Hurun. "One-sixth of the rich are planning to buy private jet leisure time, they like to travel, golfing and swimming." The country's tens of millions of golf on average almost 98. The billionaire's golf is almost 96.1, and the billionaire prefers the foot path. The wealthiest international destinations are the United States, France and Australia, while the domestic likes Sanya, Hong Kong and Yunnan. Women are particularly fond of visiting Hong Kong. The rich are increasingly concerned about a healthy lifestyle, with an average of 16 days of vacation, 70% regular check-ups, and 1/3 not drinking and nearly half of them not smoking. While the wealthy are still less aware of yachts and private jets, they are still showing great interest, with 1/6 of the rich saying they intend to buy a private jet, and half of the wealthy are saying they intend to buy a yacht, a market that still has enormous potential. The biggest luxury yacht favoured by the rich is Riva, the most popular private jet is Bombardier, and the most favored private jet operator is the Golden Deer, the survey showed. Qingdao and Hong Kong are the main yacht berths chosen by the rich. (Huayan from Beijing)
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