Tens of billions of prospects: red wine on the internet

The wine market is like a disunity, both ends are dispersed.　　It needs a large trading platform to integrate, build hubs, and condense value. China's wine market is booming, growing at a rate of 20% a year, while the international wine market grew only 1–2%.　　According to Guoguang, founder and chairman of the Shanghai Wine Trading Center, the Chinese wine market will swell to 150 billion in 3 years, while the investment-grade wine market will increase to 20 billion. Guoguang wants to share the wine market. He worked for Procter and Gamble and was a senior partner with Roland Berger, so he has a comparative study of the consumer and investment industries, and has been investing in wine. He made it clear that the general red wine Agent company size is not large, after the downstream squeeze value is not small, and the traditional trading model, such as auctions, human and material costs in Shanghai are very large, compared to the huge market, they are not much competitive.　　To this end, he has been seeking a breakthrough. Guoguang found that the biggest feature of the wine market is "scattered at both ends." Upstream winery dispersed, downstream retail distribution. Wine market is like disunity, need a large trading platform to integrate, establish a hub, cohesion value.　　This is an important part of the whole value chain of red wine. Guoguang found a breakthrough. In 2009, Guoguang began to brew a brand new wine trading Model-the electronic trading platform for red wine. Preparations were made in 2010; by the end of the year, all preparations were ready and the commissioning started; this April, the business registration was completed and the official operation began in July. One of its shareholders is the state-owned enterprise Shanghai Sugar Tobacco and Alcohol group, so the policy will receive some support.　　This creates an atmosphere for the smooth operation of the Shanghai Wine Trading Center. In this electronic trading platform, the stock is replaced with red wine, the customer carries on the investment transaction. Every Monday to Friday 9:30 A.M. Open, 3 o'clock in the afternoon close, trading time and stock market exactly the same. Trading varieties to implement the rise and fall of the board, the maximum increase of 10% per session.　　and Shanghai Wine Trading Center can be in ICBC or Huaxia Bank for free registration, the fees charged include two parts: transaction fees for 2.5%, bilateral collection, management fees for the daily settlement after the market value of the extremely 0.55. Guoguang explained that the Shanghai Wine Trading Center, unlike the London International Wine Exchange, was open only to dealers, and that his trading platform was open to front-line wine traders and individual investors. They advise investors to have a minimum investment of 200,000. The minimum price for a single bottle of wine is 1000 yuan.　　Its annual average return on investment is about 20–30%. Due to the higher transaction fees, is not suitable for short-term investment.　　Long-term investment is a better choice, Guoguang says, and it's in line with industry rules. At present, Rafi, Lats, Margo, Mouton and beauty, such as the five top French Bordeaux winery and Shanghai Wine Trading Center to cooperate. Guoguang said that the wine they invested online on their trading platform came from the five wineries. There are more than 100 trading varieties. In order to ensure the quality and authenticity of the wine, they will strictly monitor the wine.Sources and circulation. At present, they are using manual monitoring. Starting from the source of red wine, hands-on operation of all logistics processes, monitoring every link. At the same time, Shanghai Wine Trading Center is also developing an electronic trace system, is expected to be put into use within 3 months. At that time, every bottle of wine checked will be labeled with an electronic label. The electronic label can record every flow of wine from the winery. In the electronic label throughout the strict monitoring, the safety of red wine and the authenticity of the problem can be guaranteed.　　Once there is a problem, you can check the link in the electronic tag. At the same time, the Shanghai Wine Trading Center and the Waigaoqiao Group have established their own logistics and warehousing system, the whole temperature of red wine, and its investment advisory team can also give investors investment advice.　　Guoguang said that at present they have invested tens of millions of, expect to be added to 100 million funds before the end of the year to improve the entire system. After the formal operation, the overall situation is more satisfactory.　　Guoguang says about 100 customers enter the system each day to open accounts; The daily turnover is 70.01 billion; the monthly turnover is about one fold. This is a good start. Guoguang expects growth to grow faster. Compared with the traditional auction mode of red wine, electronic trading platform obviously has many advantages. He listed three points: the traditional auction time is fixed, only a few times a year, and the location is fixed, need to personally raise cards, and electronic trading platform just open the computer, every day can be traded (of course, during the trading hours); traditional auction transaction fee is 25%, and electronic trading platform only 2.5% Traditional auctions are easy to invest, while electronic platforms can have more buffers.　　Among the many means of wine investment, Guoguang is the most bullish model of electronic trading, which he believes is larger, can serve more members, and is not subject to time constraints. For the entire wine market, Guoguang is very confident. With the rapid expansion of China's investment market today, wine has become a lifestyle of high-end people, but also increasingly become a mainstream investment.　　According to his estimate, the Chinese wine market will expand to 150 billion in 5 years, while the investment-grade wine market will increase to 20 billion, while the Shanghai Wine Trading Center will occupy the investment-grade wine market within 5 years, that is, 10 billion size. Of course, Guoguang's latest goal is to rapidly develop a group of 100,000 high-end members in the coming year, which can be covered by high-end Chinese-made cities such as North Canton. In fact, this July, the Beijing branch has been established. The goal for the first half of next year is that the focus area will have a penetration rate of 20% and more than 80% in the high-end population.　　It would be easy to reach a 203 billion deal next year. For the moment, Shanghai Wine Trading Center Creative set up a red wine electronic trading platform, has been the leader in this industry. Guoguang that the key move to keep the lead is still the service andContinuous innovation. For this industry, the customer is most concerned about the quality of service, including integrity and security. They provide logistics, warehousing, monitoring, customer service and other systems can maximize the satisfaction of customers such needs. Of course, constantly create new services in order to continuously meet customer demand for growth, is its way to maintain vitality. Share to: