Tens of millions of people nuggets mask, Mask was beaten to create a fast consumer products

How much does a mask cost? Consumers can see is 50 yuan, the size of the agent can be seen is 5 yuan and 45 yuan, but in the eyes of entrepreneurs, but can be million, tens of millions or even hundreds of millions of yuan.

The tiny mask is being used to put a Chinese woman's face into a cash bag that is stuffed with tens of millions of people. However, its layer of agent model also brings the question whether to involve MLM.

Millions of people Nuggets mask

When the face full of crosstalk actor Guo also deposited the film, and micro-BO micro-letter from the photo, many netizens said to be shocked.

In this year, the sale of facial mask can be Love Beauty star Yi Jing, can also be Guo. However, the novelty is not to sell the mask, but the use of micro-letter mask marketing mixed in the state of life, the use of micro-letter sales or development agent to earn a pot full.

Shenzhen electric shock E-commerce founder Shangxiang revealed that micro-letter selling (mask-oriented) information flow has accounted for the entire micro-trust friends around One-third. The micro quotient 80% is sells the facial mask, but 80% of the micro quotient is the female, this 80% is mainly the family woman. Shangxiang previously estimated that the micro-business has reached tens of millions of scale, if calculated on the micro-letter selling facial mask personal sellers have reached 8 million.

But from the agency figures released by the company, the size of the Nuggets ' mask is much larger than this. Last year, for example, one of the most popular facial masks, 10 years old, said there were 2 million or 3 million people selling 10-year-old "micro-traders". More than 10 official partners buy 10-year-old goods, then distribution, almost every official partner under the docking operator has tens of thousands of people. Mask Micro-Shang Port a micro-business of more than million people, there are many personal micro-business, a person under the 100,000 micro-merchants.

The mask was beaten to create a fast-fading product

Data show that the mask in China's penetration rate has been close to 45%, beyond the South Korea, Taiwan, China. Mask is from a small minority of beauty varieties have been trained to become a mass fast consumer goods. Austrian American group data show that the mainland mask industry in these two years experienced a leap-type of barbaric growth, large and small mask brand in two years grew 4 times times, the current market at least more than 300 mask brand. Mask market volume is also increasing gradually, the mainland mask market size has reached about 10 billion yuan, is currently at an annual rate of about 30% growth.

"User for the mask product loyalty is generally not high, so it is easier to accept new brands, especially friends recommended." "Micro-trust, the founder of the Wang Penghui," The Beijing Morning News reporter said, "because a box of masks generally not more than 6 to 8 pieces, belong to consumable goods, the frequency of purchase than to buy soy sauce vinegar frequency is high. And long since the mask has been listed as skin care Jiapin, Word-of-mouth legend, the micro-business constantly in the circle of friends to bask in the picture of the mask, greatly stimulated the people to imitate psychology, the mask quickly popularized. ”

An analyst predicts that the market for the 2015 mainland mask will reach 30 billion yuan. A more crazy news is that actress Carina Lau only created three months of the Ka Ling Mask, has been listed companies in the digital kingdom to 250 million yuan to acquire 51% of the equity.

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Will the crazy mask be discouraged?

The mask in the micro-letter stage Carnival after a year, what will face the future?

In fact, in addition to some of the mask in the micro-letter on the store shop straight, the vast majority of mask business such as Qiao 10 years old, Han Yu and so on are layered agent mode (that is, micro-business), this reliance on agents to develop the line of selling the model is also a lot of people questioned Shangxiang that, in spite of the existence of micro-quotient layer distribution, hoarding goods and other issues, but after all, there is product in kind, not only by the head to MLM, micro-business development of subordinate agents is to earn the difference, can not use MLM a stick killed micro-trust friends Circle Electric. After all, the micro-business is a new thing, in addition to the new things to standardize, but also to embrace a tolerant attitude.

In addition, the quality of service can not be guaranteed, the products are mixed, the marketing interference with the circle of friends and other negative effects.

Qiao 10 years old at Christmas last year to suspend a moratorium on the supply of micro-business three months notice, its founder and chairman Wu Bin said that the current micro-business has several major mishap: fake, disorderly price, after-sales service can not be unified management. "With the 10-year-old hot, fake problems are increasingly prominent." Because in the micro-letter and other unofficial channels, there are operators unscrupulous sales of counterfeit 10-year-old products, the quality of these counterfeit products worrying. The 10-Year-old was involved in the quality storm. "Wu Bin said.

And optimistic supporters Shangxiang that the future of social electric power will certainly move in an orderly, normal direction.