Tens red wine officially shares the amount of Canadian winery

February 24 news, domestic well-known wine products still red wine has been officially a Canadian winery, amount or in tens.

With the previous consortium to choose the direct acquisition of overseas wineries different, magenta wine selected part of the equity participation. "Domestic enterprises are unfamiliar with the management of winery and it is difficult to operate after direct acquisition." "Zhang Huijun Red Wine CEO told.

The shares of the winery, belong to the main production of ice Wine winery. Zhang Huijun bluntly, if a stake in a common wine winery, its replicable is very high, the value of the shares are small.

It is understood that the origin of ice wine mainly in Germany, Canada, Austria, Ice wine category in the domestic price has been maintained at a higher level. "We have a direct stake in the ice Wine winery, through the ice wine supply chain, can directly affect the domestic ice wine industry chain." ”

Lower the overall price of domestic ice wine, improve consumer demand for ice wine, products still can be better out of the wine, Zhang Huijun has been able to foresee the power of the ice wine market, "because the product and market sufficient segmentation."

Product still red wine has been included with the creation of Albert, China and Europe venture capital investment and many other investors.

Magenta Wine shares overseas winery in the wine business is the first case, although there have been rumors of other relevant electric dealers to participate in overseas wineries, but subject to operating losses, did not find suitable opportunities and other reasons, has been unable to "sit real".

While the wine is the first to complete the depth of the overseas supply chain to get through, the participation of overseas ice Wine Winery will bring multiple advantages to its own development, even in the red wine "2015IPO plan", the investment in overseas wineries are a full component of the concept.

It is reported that the wine circle in north China, east China, South China's several electric dealers have been trying to scale, but because the wine market has enough space, several electric business competition strategy has been "main products are different" way to keep abreast, cross products generally only 10%-20%.

But in the industry, it appears that the case of wine-holding wines is also reflected, the enterprise competition will be shifted to more subdivided areas.