Tera and kendo are facing a deep analysis of Korean media this year

Source: Internet
Author: User
Keywords Sword Spirit this year
Tags .mall analysis compared domestic game drop game game screenshot games
February 12 The latest news, NHN, "TERA" The current commercial operation has made an unexpected initial success, many South Korean experts believe that NHN can use the "TERA" to catch up with NCsoft, then with the NCsoft annual masterpiece "Jian Ling" and "Guild Wars 2" gradually open,  How big is this possibility? "Tera" game screenshot NHN last year's domestic game total sales of 422.25 billion won, due to chess games against South Korea-related justice, a small drop of 5.5% compared with 2009.  Overseas, has withdrawn from China's capital, no longer involved in the Chinese market, North America's fourth-quarter turnover rose 14.1% Year-on-year, the year up 6.9%. And its biggest competitor, NCsoft, although last year did not launch a new game, but still with 514.7 billion won the total business and 250.7 billion won operating profit disdain, and throughout the NCsoft global layout, the annual turnover is more than 649.7 billion won,  Operating profit is also up to 242.9 billion won. Two companies this year South Korea's local competition is obviously the "TERA" and "sword" head-on confrontation, and overseas market "TERA" will also encounter NCsoft another game "Guild Wars 2". NHN predicted that the annual income of "TERA" will be between 80 billion ~1000 billion won, is expected to lead the NHN gaming cause of the year's total revenue growth of 20%. The NCsoft is based on the total operating value of the 650 billion ~7000 billion won and the operating profit of the 180 billion ~2100 billion won.  The two are far apart. A screenshot of the Sword Spirit game as NCsoft has said publicly that "sword spirit" will be closed in the first half of this year, and the domestic commercialization of South Korea during the year, "Guild Wars 2" will be tested in Europe and North America in the second half of this year, the performance of "TERA" may not be as good as NHN expected.  and two games at the same time for different regions for the main, but also ncsoft this year's major growth in earnings.  Li Yanhao, NCsoft's chief financial officer, said NCsoft will do well this year as it continues to be online with new games and the "Paradise" series will be created in China and the efficiency of online gaming services improved.  And NHN through the recent "TERA" data show that "TERA" season card sales unusually hot, which will be one of the highlights of this year's NHN growth. Attempts to use a "TERA" against the NCsoft three brothers ("Paradise" series, "The Eternal Tower") and the upcoming "Sword" and "Guild Wars 2", Nhn bubble-like dream, may drift farther.
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