Teradata Acquisition of cloud computing software company Aprimo

Sina Science and technology news Beijing time December 23 morning, the U.S. enterprise data warehousing company Teradata Tuesday agreed to spend 525 million U.S. dollars to acquire cloud computing software company Aprimo, thus further expand the cloud computing field, to deal with IBM and Oracle and other large manufacturers competition. Aprimo provides cloud computing software to corporate customers to help them develop marketing and advertising plans through data analysis. Cloud computing is seen as the next major trend in the field of technology. Vendors such as Teradata, Oracle, EMC and IBM are shifting their focus from hardware to higher-margin software and services. Analysis Services, in particular, can help customers analyze market data to understand trends and avoid fraudulent behavior. As Teradata's peers, Netezza and 3Par were recently acquired by IBM and HP respectively. Prior to Teradata's acquisition of Aprimo, IBM had just spent $480 million in October this year to buy the marketing software company Unica, the Aprimo competitor. Susquehanna Financial, an American investment company, said that the acquisition of Aprimo was clearly incompatible with the Teradata character. The acquisition, he argues, could help Teradata break through the database sector and thus expand its application market. "With the increasing competition in the Teradata Core market, the company hopes to expand its revenue base through relevant markets." "said Michael Nemeroff, analyst Michael Nomoov Wedbush Nomura, an American brokerage. Some analysts believe the deal is Teradata's response to the big rivals, such as IBM and Oracle, that have moved into their core markets. Teradata said in an analyst conference call, Aprimo is expected to achieve revenue of $80 million this year and will maintain 15% to 20% revenue growth over a longer period. According to official website information, Aprimo's clients include companies such as Merrill Lynch and Warner Bros., which earned 68 million dollars in 2009. The deal is expected to be completed in the first quarter of 2011. (Si yuan)