Teradata Data Lab provides ultimate flexibility for new analysis my Sohu

Vendors focused on data warehousing, large data analysis and integrated marketing management Solutions Teradata (Teradata Corporation, New York Stock Exchange trading Code: TDC) announces Teradata Data Lab software (Teradata LAB) Teradata Real-time workspaces within a data warehouse to help organizations innovate, identify trends, or immediately respond to a business environment by quickly exploring and testing new ideas and data.




"Using Teradata Data Lab software, business people can start building new analytics in less than five minutes, a flexibility that enhances the competitive edge of the enterprise, helping it to minimize total costs," says Scott Gnau, president of
Teradata Laboratory. Implement embedded security, control privacy and reduce maintenance pressure. Now, our customers can easily deploy newly developed analytics and applications. ”




Marielle Vo-van Liger, director of Business Intelligence and customer knowledge,
Bouygues EADS, said: "The Teradata Data Lab is another major innovation for the telecommunications industry, providing a private" sandbox for each business unit , you can create experimental designs, one-time business intelligence (BI) requests, and impromptu queries. Once the creation is complete, the Business intelligence analysis is passed back to the enterprise data Warehouse for sharing. IT monitors sandbox activities to ensure good strategic queries, efficient loading of data, and simplified reporting processes. ”




Colin White, president of
BI Research, said: "Self-service analysis workspaces or sandboxing build analysis prototypes and models for unmanaged data marts and experiment with data, providing valuable and important alternatives." This tool is powerful and helps you deploy and manage the sandbox. ”





as a self-service analytics environment, the Teradata Data Lab provides business analysts and IT professionals with on-demand database space and system resources for short-term projects, such as improvisation, proof-of-concept, application assessment, or quality assurance testing. The lab is able to quickly reflect new data to an independent part of the Data Warehouse, then analyze the new data with insightful data from the Data Warehouse, quickly validate the value of the new data and continue.





"Self-service business intelligence is a big step forward, but it often creates conflicts between business people and IT managers responsible for environmental security, performance and quality because business people want to access data at random," says Claudia Imhoff, president of Intelligent FX. Hope to promote innovation through new data analysis. The Teradata Data Lab provides all the information it needs to the people in both departments, and business people are free to acquire valuable data assets, and IT managers can implement monitoring and supervision. ”





without a Teradata data lab, because of data warehousing management policies and other safeguards, it is difficult for business people to integrate untested data into their internal business data, and it may take weeks or even months to require internal IT departments to load temporary data into warehouses. As a result, business people often need to deploy expensive special data marts. Data marts need to replicate data from external servers and other software, and the burden of corporate resources is increased to support this system. These factors have hampered business personnel, who have struggled to test and explore new conditions that could contribute to breakthrough business progress.




The software, launched by the
Teradata Data Lab, will help customers drive innovation and business progress, referring to the following case:





Media Co., Ltd.-





, the marketing director of a large media company, has just organized a marketing campaign to bind telephone, television and internet services, and he needs to analyze the results of the campaign to see how this activity affects corporate revenue. However, the IT team has had a backlog of two months to provide the marketing director with an analysis of the results for the next few hours. If the marketing director uses the Teradata Data Lab, it can create a workspace within the production warehouse and immediately start analyzing and adjusting the activities to achieve quarterly revenue forecasts.





Retail chain-





To increase holiday sales at retail outlets, business analysts plan to use location data to identify strategic locations and set up temporary sales spots. Analysts need to test a variety of scenarios to determine the best location, but you cannot test without building a prototype. Using the Teradata Data Lab, analysts can build a prototype of a geospatial application and combine the company's existing data with the new location data. Within a few hours, the proof-of-concept in the Teradata Data Warehouse will identify the most advantageous location for opening temporary holiday outlets and increasing revenue.





Financial Institutions-





Financial institutions expand the Small business loan portfolio and customer base by acquiring another institution. In order to make decisions in a timely manner, in-depth investigation audits must be carried out, including the analysis of thousands of accounts and multiple product lines across multiple countries. Business analysts at buy-out firms use the Teradata Data Lab to quickly integrate data from two institutions. While the target looks attractive on the surface, analysts understand that the company's customers are not in the appropriate market segments and offer limited growth potential, so the gains will not be significant after the acquisition.




"The data and analysis tools that business people can access must be able to meet business needs," Renee DePalo, director of information management and business insight at the pharmaceutical sector,
Health group (Cardinal Tiyatien). The data labs in the Teradata Data Warehouse are accelerating our ability to help internal business people transform large data into meaningful, valuable business insights. ”




The
Teradata Data Lab simplifies the implementation, governance, and management of the Data Warehouse, reminding the database administrator of the impending deadline or space constraints. At the same time, it meets workload management standards to ensure that malicious or complex questioning does not affect warehouse production users. In addition, Teradata Professional services will assist users to ensure that the best results are achieved at every step in the design and implementation process.

(Responsible editor: Lu Guang)