Tesco buys "Flowers" to open up the whole industry expansion curtain

China Card Network news due to the acquisition of the one-month suspension of the music network finally opened the mystery veil. October 1, since August 27 suspended from the music network issued a notice that is intended to be combined with cash and issue shares to buy flower film 100% of the shares, to issue shares of the way to buy music as a new media 99.5% of the equity, and raise supporting funds, the total transaction of 1.598 billion yuan. The Music network acquisition is the last year's play Wang "Huan biography" of the production company Flower film and television. It is understood that the music network and flower film and television cooperation has been a long time, the earliest film "Happiness Like Flowers" can be traced back to 2005 years. "Huan biography" of the hit, to buy out the network of the right to broadcast the music of the network brought great reputation. Le Vision network Dong Queen-size said that the acquisition on the one hand to strengthen the company in the original film and television play long video field of competitive advantage, on the other hand to enhance the company's film production capacity, for the company's entire industry chain strategy lay the foundation. At the same time, the improvement of cash flow helps the company to layout faster. It is understood that the acquisition will be opened by the expansion of the video network of the Big curtain. "Acquisition to strengthen the content advantage" has always been, the music network in the genuine content and copyright procurement capabilities, has been the leader in the video industry, and many producers have maintained good relations. On the Amusement Network brothers company music video also for the copyright content of the video network provides a huge resource support, as a listed company main music network again to buy a film and television drama production company seems quite puzzling. "Music Vision network integration flower film and television, is a video network content strategy implementation of an important beginning, is the music network quality TV series content construction of an important supplement, but also to the video network in the film and television drama long-term competitive advantage of the status of further consolidation, the integration will bring greater chemical reaction." "Queen-size stressed that the flower film and television can be a powerful promotion of music video production capacity of the network, at the same time, the large users of the video network and huge traffic can support data mining and analysis, for the production of High-quality TV series to provide large data support." It is understood that le-view film is the music network Brothers company, although its operation has brought the positive benefit to the listed company objectively, but itself is independent, and after this acquisition completes, the flower film and television will become the listed company's wholly owned subsidiary, its business operation will serve in the listed company overall strategic deployment. Queen-size said that from the content of the Division of labor, the music video and flower film and television focus is very different and complementary. As a brother company of the video network, le mainly engaged in film investment and distribution business, can bring the film network copyright resources support; Flowers film and television as a wholly-owned subsidiary of the Music network, the main focus on such as "Huan Biography" "Golden Wedding" and other fine TV series production. Queen-size stressed that after the completion of the acquisition, will substantially make the content of the video network from the "have high-quality content" upgrade to "have the ability to produce high-quality content", further make the video network to maintain the leading position in the field of long videos. Flower film and television into the listed companies, will realize the video network in the upstream TV production and distribution of resources in the initial integration. Flower film and television has been and follow-up plans to shoot the TV products, willMusic Network existing TV series copyright library to form a strong complement, and once again improve the company's TV series Copyright Library of the number of boutique drama. Flower film and television products will further enhance the company's big play marketing capabilities for the number of video users to increase and further enhance the music network brand image lay a good foundation. "Epitaxial Development Strategy Open" Bulletin shows that Le Network said it would be to the price of 900 million yuan to Cao and white Yu to pay cash and issue shares of the way to buy its total holdings of Flower film 100% of the shares, which in the way the issue of shares to pay the price of flower film and television trading 70%, The total number of shares issued is 21.3054 million shares, the value of 630 million yuan of shares, in cash to pay the price of the transaction 30%, a total of 270 million yuan in cash. It is understood that this transaction does not use the existing and its own funds, on the contrary, through the acquisition can also bring new net cash inflow. For the 270 million of cash to be paid, the video network will be financed through matching financing to pay the price of the transaction. Le view net this time the total financing amount can reach up to 398 million yuan, deduct to pay the cash to the price part, the music view net can obtain 128 million yuan cash net inflow. And in this transaction, the acquisition of another target of the new media music, the company has a registered capital of 300 million yuan, all of the Lok Vision network to buy in the form of equity, within the scope of the merger can effectively alleviate the cash pressure of the video network, after the completion of the acquisition will also be added to the listed companies for copyright transactions of funds reserves. For many of the shareholders of the video network, flower film and television profitability is the best guarantee for the success of the listed companies. The author noted that the music video network and flower film and television cooperation in the process of this aspect of the content has also been fully prepared. The announcement shows that Cao and white-yu Commitment, flower Film 2013, 2014, 2015 to achieve the net profit of 63 million yuan, 81 million yuan, 103 million yuan. If the flower film and television in the promised annual real profit does not reach the annual promised profits, Cao and Bai Yu will be to the listed companies for share compensation. More importantly, the merger will pull off the screen expansion of the music video. "The implementation of the flowers and film and music to see the new media mergers and acquisitions, is the development of the Network of Music vision of the beginning of the strategy." Le Vision Future will continue in the above areas to seek quality in line with the company's long-term development strategy of mergers and acquisitions, the future integration of mergers and acquisitions will further optimize the financial situation and operating performance of the video network. Queen-size told reporters. The alliances "platform + content + Terminal + Application" of le-Vision ecological strategy has always been a unique strategy to be proud of. Le Vision CEO Jia Yue Pavilion has said that Le Vision is to take the difference between vertical and horizontal integration of the development model, including horizontal and vertical two lines. In the video ecology "platform + content + Terminal + Application" at every point of integration, are reinforced, this is horizontal integration. And each point of integration and other points formed a longitudinal integration, resulting in incremental chemical reaction. At this stage and for some time to come, the global internet companies have and will form a vertically integrated development model, such as Amazon is platform, terminal and service integrationA model of the company, Google and Apple are all rely on the combination of soft and hard, vertical integration and achieved success. The merger for the whole of the queen-size ecological and music vision strategy, the impact of optimistic attitude, "This transaction is the world's first video site to the top TV production companies to implement the acquisition." Music Visual network of the acquisition of Flowers and film synergy in the content, platform, terminal, application and many other aspects. "The first is the flower film and television quality of the content and video network of their own content synergy." The joining of the flower film and television will promote the development and planning ability of the great drama of the video network, enhance the production experience of the video network and the production ability of the series. And the big data analysis of the video network will push the development of the fine drama, the fusion of the two sides can produce more competitive quality content. Second, platform and content synergy. Video network is ranked as the first camp network platform, according to the September Eric Iusertracker released data show, in the "per capita weekly effective browsing time", "total weekly effective browsing time" and "Sunday coverage of the number of" three core indicators rankings, the music network ranked first, third and fifth. Has a huge user base, the current monthly coverage of more than 200 million people, based on such a large number of users, through large data analysis to excavate user needs, high input, fine quality of output. Netflix has already produced a model of the classic play of Solitaire based on platform and data analysis abroad. Music video network acquisition of Flowers and film, platform and content will produce effective synergies, the future will learn from foreign countries such as nexflix such platforms and content of a combination of ways to operate. Third, the quality of the play and the collaboration of the terminal, the past fine play are used traditional TV stations and satellite channels for transmission, and the current Internet distribution will become an important trend, especially in the home entertainment terminal. Le Vision Ecological Intelligent Large screen terminals gradually received market recognition, Super TV and video box future user growth, will form a very large distribution network. At this time, the flower film and television quality TV series can try to take the Internet terminal starting, and ensure that the production of TV dramas to obtain stable and reliable income. And the future end user can take the custom content and so on, better realizes with the audience the interaction, realizes the intelligent big screen terminal and the content synergy effect. Four, is the film and television dramas and smart big screen applications, such as the synergy of derivative products. The derivative of the film and television play will be very competitive in the increasingly mature market, which would bring important benefits to the video platform and the Intelligent big screen terminal. Before, the flower film and television has been carried out derivative development and operation, such as "Huan biography" figures clothing accessories sales, however, due to the lack of its own network platform and resources, has been unable to carry out in-depth development operations. Flowers film and television into the music, you can use platform resources, the depth of the development of derivatives, resulting in a more diversified income. He said that the purchase of flower film and television is the core of the integration of the eco-vertical industry chain, and also the ingenious layout of the network's attempt to deal with the competition by the differentiation strategy. With the Music Network brothers company Music film contract Zhang Yimou, such as a number of heavyweight director, Lok Vision Network subsidiary Music VisionThe introduction of the new Super TV these important initiatives have the same strategic significance.