Tesco Virtual supermarket: Travel purchase

When you go on a trip with your family, do you often worry about not having food when you come back home?

According to the BBC August 7, the British local supermarket http://www.aliyun.com/zixun/aggregation/17046.html ">tesco will be in London Gatwick Airport to launch a virtual supermarket." The virtual supermarket has 4 interactive screens that allow users to slide through their fingers and browse through the merchandise. Each page displays about 80 products. If people want to buy, just download a dedicated mobile app, and then use only the phone to scan the product barcode. When the shopping is done, people can choose the delivery date so that when the trip is over, the food is home. It is understood that the test device will be launched at Gatwick Airport in two weeks.

In fact, Tesco has already launched similar technology in South Korea, where they move virtual stores to subways and bus stops, and commuters can easily do their shopping by scanning the QR codes on their interactive boards with their mobile phones. Now the virtual store has been fixed in South Korea.

By 2016, global smartphone ownership will reach 90%, so when traditional retailers struggle with a raging electric dealer, Tesco's move to build virtual stores in the smartphone market is a new way for retailers to compete.

Source: Advertising Door