Tesla applies for model E trademarks or for cheap cars

Sina Science and technology news Beijing time, August 23 morning, according to Reuters, the United States electric vehicle manufacturer Tesla (157.1,9.24,6.25%) has submitted the application of "Model E" new trademarks, the trademark may be used in the future for automobiles, clothing and maintenance services. Tesla is currently selling an electric car called Model S, which will launch the model X SUV next year. The new trademark "Model E" is clearly a continuation of Tesla's naming tradition. Tesla CEO Ellon MASC (Elon Musk) 's brand strategy is to pay tribute to Model T. Model T, launched by Ford in 1908, is the first American middle class car to afford. Tesla spokeswoman Sana Hendrix (Shanna Hendriks) declined to comment on whether the "Model E" brand would be used to name the Tesla's third-generation electric vehicle. Musk previously said Tesla would launch a third-generation electric vehicle in 2017. Tesla submitted a trademark application to the United States Patent and Trademark Office on August 5, estimating that the company would not acquire the trademark in the near future. Science and Technology website VentureBeat first disclosed this matter. Tesla's third-generation model is expected to sell between $30,000 and $35,000, about half of the Model S price. Model s starts at 70,000 dollars and the buyer receives a tax credit from the U.S. federal government. Tesla's share price has quadrupled since the Model S sales exceeded expectations this year. Tesla said in Monday that Model s also won the title of "Safest car". The U.S. National Highway Traffic Safety Administration (NHTSA) data confirms that Model S is the best in all models from 2011 to 2014. (Qing Chen)