Tesla CEO Musk: Four things you can't ignore about starting a business

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SpaceX CEO of ILOMMASC, a private space launch company, spoke at a graduation ceremony on May 16 at the South University Business School, where he talked about several important things about starting a business: working hard and attracting talented people; The third is to put the core in the product and services to become better;

The following is the full text of Elon Musk speech

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Thank you, I only have a short few minutes, I will try to make good use of the only time. Here I want to share four important things with you. Some of them may sound like 10083.html "> quotes, but experience tells me they are practical."

The 1th is very important for young people to start a business, you need to work very hard. What does it mean to work hard?

When my brother and I founded ZIP2, we didn't buy any real estate as a place to work, we started our business in a small, ordinary office, and spent most of our time on that little couch.

We talked to each other about the idea that we had only one computer and that we needed to run the web on a computer during the day, and the code could only be done at night. I

They work almost every 24 hours a day, 7 days a week. I had a girlfriend who had to sleep on the sofa in the office to be with me. If you want to quickly set up your own company, hard work is necessary.

You do a very simple math calculation, others work 50 hours, but you work 100 hours, you will kill twice times more work than others.

The other thing I want to say is that if you set up your own company or are managing a company, it is also important to attract good people to work with you.

One person is either to join an elite company, or to work with a mob of people.

The success of the enterprise most of the time is a group of excellent people together to make a great product. No matter how talented they are, they must work together to focus on the right product direction in order to achieve great success.

Therefore, entrepreneurs need to use every means to attract good people.

Then, I want to turn the topic to how to judge whether the enterprise is on the right path.

A lot of people were confused, the money they spend doesn't make their products better, for example, in Tesla, we never spend money on advertising, we put all our dollars into product development and better product design, and we do our best to make our car as good as possible.

I think this is the best way out. So, if you want to build a company, you have to constantly think about whether the efforts you make make your product or service better. If not, do not do these things again.

In addition, I would like to say, do not follow the so-called general trend. From the point of view of the first principle of physics, it is not by analogy, but by all the elements that you think are most essential.

This way you can tell what you should do and what you are doing in the footsteps of others. Of course, you can not be exhaustive, you have to pay a lot of effort.

But if you want to try something new, that's the best way. Think like physicists do about quantum mechanics. This is a very powerful method.

The last thing I want to say is that it's time to take a risk. You have no children now, or you may not have children, and as you get older, your responsibilities are increasing.

Once you have a family, you are not risking yourself, but taking risks with your family. It becomes more and more difficult to try things that may fail.

So take the risk now, before you have those obligations, I very much encourage you to take a risk.