Tesla CEO says he hopes to succeed in China

Tesla CEO Elon-Elon Musk on the earnings call, said Tesla's problems in the Chinese market were exaggerated, and in the long term Tesla wanted to succeed in China.

Musk was disappointed by the report that the Model S China shipments in January this year were only 120 vehicles, and considered making personnel adjustments to China. reported that, because of Tesla's weak sales in China, Musk prepared to fire overseas executives.

According to Musk's internal mail, which is exposed on the Internet, corporate executives with substandard performance "will be asked to leave or downgrade." Such arrangements have already appeared in China and will appear in other countries. Some insiders said that Tesla's situation in China has long been foreseen in the automotive field, but Musk too anxious to accelerate the "foresight" to become "reality".

"The Chinese market problem is exaggerated," Musk said. Musk admits that Tesla's performance in the Chinese market last year was "not very good". But he also noted that no matter what problems Tesla encountered in China, it did not have much impact on the company's 2014 performance because the Chinese market contributed little to Tesla's performance last year.

Musk in the conference call, Tesla China Representative has reacted to Model S in China is very difficult to charge. But Musk said: "One of the biggest problems we're tackling in China is the feeling that it's hard to recharge in China." It is a false feeling that charging in China is not difficult. Musk also said Tesla hopes to succeed in China in the long run.

Musk also said Tesla does not have any demand problems around the world and many people want to buy Tesla cars. The challenge is production and delivery issues, to ensure that enough cars are made to meet user needs and to avoid waiting too long.

To solve the yield problem, Musk said Tesla would invest a lot of money in producing more model S and the future SUV model X. But Musk says Tesla does not consider new financing but supports it by operating cash flow.

Musk earlier yesterday that Tesla's growth trajectory would have allowed the company's market capitalisation to reach $700 billion trillion in 2025, comparable to Apple's current market capitalisation. Musk says Tesla's revenue this year is expected to rise from $3.2 billion trillion last year to $6 billion trillion.