Test of large e-commerce logistics system

Beijing Business Daily (Reporter Shao Lanjie) Electric predators have realized the potential opportunities for low-tier cities. Recently, Jingdong entered the country as a caravan more than 100 third-six cities. No. 1 store chairman Yu Gang also recently said that in the early geographical expansion is not radical enough, only the business concentrated in the first and second tier cities, third and fourth tier cities should be faster layout. In the opinion of the industry, large-scale electricity providers have their own strengths and strengths in tier-1 and tier-2 cities. However, the popularity of cities in the 34th and even lower tier has yet to be improved. This is their chance but at a great cost , Especially in terms of logistics and distribution.

"The proportion of Jingdong in first and second tier cities is already high, but growth in third and fourth tier cities will be even faster." Shen Haoyu, CEO of Jingdong, believes GDP growth in third and fourth tier cities is rapid but not in Jingdong high. According to reports, starting from this month, Jingdong caravan will be divided into three routes, into more than 100 cities, enhance consumer awareness of Jingdong brand.

Shen Hao Yu said that "the previous line less activity, mainly driven by products and word of mouth, this year has been made in more than 100 cities offline promotion, such as bus body in the second-tier cities advertising, brush wall in the third and fourth tier cities advertising". In the above view, unlike traffic ads can be real-time monitoring of the conversion rate, but the overall sales point of view, offline promotion is still very effective. According to reports, the "channel sink" is a major development strategy of Jingdong in 2014, Jingdong push the channel from two aspects of sinking strategy, including the third and fourth tier cities logistics and distribution services to speed up, and through the form of floor advertising to increase Jingdong brand The promotion of these cities.

Data show that China has more than 2,860 administrative districts and counties, these three to six cities on the e-commerce brand awareness is still in a very vague stage, online shopping in these areas is basically the same as Taobao, other e-commerce brand awareness is not high , These potential purchasing power is actually a consumption of rich ore.

Yu Gang told the media recently that No. 1 shop in the history of entrepreneurship also appeared many mistakes: the early geographical expansion is not radical enough, only the business concentrated in the first and second tier cities, third and fourth tier cities should be faster layout.

At present, the electricity supplier has tasted the sweetness. E-commerce "demon stocks" will be the only product will target groups defined in the third and fourth tier cities, the only product will appear, third and fourth tier cities underdeveloped, many brands can not buy, only in the provincial capital to buy, the site has no geographical Restrictions increase the availability of goods.

However, the potential spending power must have the support of logistics, to the third and fourth tier cities Jiancang become a common choice. Shen Hao Yu said that as of the end of March, Jingdong distribution station has covered 495 cities across the country, this year will vigorously expand the third to sixth-tier cities and expand the operation network.

According to Beijing Commercial Daily reporter learned that Jingdong has covered more than 1,700 districts and counties, more than 90% of the orders delivered by its own delivery staff. However, for the small town, small rural areas, Shen Haoyu bluntly, if the orders are not reached, there is no way to establish its own distribution, only with third parties.

In addition to the No. 1 store in the north to set up a large warehouse logistics center, Wuhan, Jinan, Quanzhou and other places have also Jiancang, In addition, Hongmei Town, Dongguan City, Guangdong warehouse center has also been opened, and continue to find suitable city Jiancang. The only product is through the company with the ground floor to achieve the country without blind coverage.

For Suning cloud providers, logistics can rely on its existing offline retail stores, however, Suning cloud providers have not set foot in the county level area. "The future county-level market will be the focus of Suning cloud stores.For example, Jiangxi, Hunan, Hubei and other regions of the county-level cities without Suning business store, but this market is great." Suning cloud business Said.