Test water coach personality Charge commercial online fitness is reliable

Now, just click on the search, online fitness video can be collected a lot. If you want to do a dedicated online fitness teaching video site, whether some redundant, the following on this issue, we together to study.

Starting last year, Duhimon, together with several companions, was ready to try new opportunities on an online fitness video, set up an online fitness website called "I Started", and got a seed fund from investors. His approach is, first as the optimizer, that is, the integration of online fitness video resource optimization program, and then become the original, assembled professional fitness trainer to shoot original content. As for profit, the current relatively clear path is sporting goods business advertising, then for users to create a personalized fitness program.

Will the commercialization of online fitness work?

Professional Trainer Filter Content

The reason to cut into the field of online fitness, Duhimon's idea is not difficult to understand: the body is the cost of revolution, many people have a sense of fitness, now the city's office workers are computer families, they are willing to accept the internet to bring all kinds of convenience, including fitness. From the industry, there is a network of fitness coaches around the world, it sounds really good.

I started all the instructional video content on the site, most of which are now from the Internet, but have been hired by the website professional trainer to filter and sort the videos from Jane to difficult for users to complete. Users do not have to pay for video content, complete their available fragmentation time, at home, in the office, even in their seats, and save the time and money needed to run the gym and ask a professional trainer. Next, my plan is to take a large number of original instructional videos from the National fitness industry's star coaches and senior trainers, who will work with these industry experts to launch a fitness video.

However, the more realistic situation is that there are very few people who really have a fitness action, even if they are from the bottom of the line fitness body Fitness, people can insist that not much, not to mention a just born, unknown fitness website? When Duhimon was ready to set up I started so far, he confessed his biggest difficulty is how to keep the site to the user's stickiness, which determines whether the site can survive.

Last year, Duhimon and the team developed a small application of a fitness program, for example, users need to reduce their legs, abdominal muscles, thin waist, etc., as long as the input of their own needs, and add the current age, weight, height and other basic information, this tool will automatically generate a set of proposed plans for users, and the plan to decompose to different dates, Instruct the user what to do. However, the test results show that the user's interest in the software is not large, because it involves a number of date periods, and sometimes need to assist with fitness tools to complete, use more trouble, and can not effectively sticky users. So, after summarizing all the drawbacks of the software, I started to launch today's system.

Trial Water coach personality charge

"We will mainly attract users from two aspects." Duhimon said, one is to increase social function, gather a group of interested in online fitness users, to cultivate "star users", thereby driving more users to actively join; the second is the actual material rewards, when users follow the video to complete the content, then get the corresponding points, accumulated to a degree, will be able to obtain by sporting goods providers such as yoga mat, fitness clothing, such as small rewards, so that users can both fitness and receive prizes. At present, I began to work with several sporting goods companies to discuss cooperation and reached a preliminary cooperation intent.

While there is no information that the new system I started has been able to gather and attract users quickly, Duhimon feels that even trial and error is not a new experience.

In the profit model, Duhimon's plan is to in addition to sporting-goods commercials, I started to offer premium features such as creating a platform for different local trainers to provide private teaching services to users, as well as online English teachers, and then to share them with individual needs To provide them with paid personalized fitness video teaching.

This year, Duhimon's plan is to conduct a round of financing, leveraging the capital to pry me into operation and expansion.

Dialog

I started with angel Investor, Mobile 2.0 Forum founder Wang Lijie:

It's not enough to tell a story.

Southern Metropolis Daily (hereinafter called South Capital): You to my start investment is amateurs to try the mentality, or optimistic about online fitness industry itself? What's the place I'm starting to attract you?

Wang Lijie: Investment is not amateurs mentality, although it is early investment, but every stroke is serious. For me to start, I'm not necessarily optimistic about the online fitness industry, but also do not necessarily see decline, the core reason for the investment is the recognition of the team, their origins are very common, but serious persistent, I think it is worth supporting, I hope they open a world, but a lot of listed companies or the final model of successful companies may not coincide with the original , so the key is still cast, cast team.

South: There are a lot of online fitness video, but users are not accustomed to on-line fitness, very small audience, the gym many people pay the money can not insist, not to mention the line to adhere to. How do you see the two major challenges of online fitness? And how much is the feasibility of my beginning?

Wang Lijie: Without the Golden Key-born grassroots entrepreneur, in particular, to select niche market as a starting point for entrepreneurship, greed is difficult to become, so even if the online fitness is a small crowd, it is worth doing; second, fitness is conducive to the well-being of users of the things, whether online or offline, It makes sense to help a user achieve a phased goal as long as it is acceptable to a user, including cost and time factors.

South: There are also a number of online fitness industry sites to get investment. Do you know anything about them? Do you think it is worthwhile for me to start studying overseas? Or what good advice do you have for me to start with?

Wang Lijie: I have not studied the website of foreign online fitness, the team will do research comparison, learning reference. I did not refer to the overseas model to give the team any suggestions; I have a personal experience and preferences suggested that the team to consider and online fitness-related vertical e-commerce integration, as well as with the offline physical fitness business O2O (offline) business cooperation, as soon as possible to practice business model exploration, Because we are facing today's capital market is very rational, can not dream of storytelling financing, to Mano in the market to make a piece of the sky, to achieve their own blood.