Test water homemade variety show Video website "Cross-border" ambition big

Yesterday, the first gear of the Strange Arts network variety show "Horror!" Health alert is officially on the line. Prior to this, February 酷6网 launched the full homemade entertainment channel "Pattaya", including the column with "Art seven-point file" at one breath to create a four-file variety show. Youku May Premiere "China's most cattle", the propaganda language emphasizes it as "large-scale network variety show".

Obviously, following the first two years of the "homemade drama" concept, this year's video site will look to "self-made". "Because this is the future of video site development." "Almost all the video site owners have this idea. The video site is full of "cross-border" ambitions.

"Tired of dinner, try fast food."

Cool 6 vice president, in charge of "Yao Jianjing" operation of the Bo (Weibo), compare the content of a video site to an "inverted pyramid": The top is a short video of 5 minutes to 10 minutes long, followed by a variety show of 30 minutes to 60 minutes, and a film or long video of 1 hours to 2 hours.

"Users start to see only the top of the short video, and our goal is to eventually attract them to develop the habit of watching long video-to achieve the goal, the variety show is an indispensable link." "He is very seductive about the blueprint of the video site," he said. "If the TV is the same as the whole poly-German dinner, dinner, that network of comprehensive arts is efficient, interactive more powerful McDonald's." Young people are tired of dinner, love to eat also need to eat fast food, you said the future is not big? All right? ”

Tudou's chief operating officer, Wang Xiangyin, explains the motives of the self-made synthetic arts: "The audience transfer to the Internet is the trend of the general situation, users in the growth, with the need for self-made content and form will inevitably increase; advertisers happen to have requirements, two-phase demand, why not? ”

There are also different views. Qi Yi Art Network content director Gao Jin to be a video site of the atmosphere of the air, vision more long-term: "Television to news, comprehensive arts, television three points in the world, comprehensive arts is in addition to the news outside the most test a unit production capacity of the program form." It is like a TV movie, mixed with a variety of artistic expressions, manipulation elements, etc., making difficult. ”

Ready to come, not "amateurs."

Despite the various views, everyone seems to have the ambition to "cross the boundary" and is very enthusiastic. Then from the back of these programs carefully examined, video site on the self-made skills of the attitude and input, also seems to be declaring: they really did not come to "amateurs".

"We start early in preparation for homemade arts and crafts, and you can see the structure of the talent pool." "Gao Jin Fingers," only 40% of the people from the traditional internet industry, the other 40% are all from the famous television stations dug up, and 20% have TV, internet media experience. "酷6网 has set up a 40-person entertainment division, the department's in-house production system, with producers, planners, directors, editors, choreographer, and so on, a" mini "production company.

How far can "self-control" be? At present, the odd art net and the Invista team, Taiwan "the father of the arts" Wang, Jian Renxiong together, from the early planning, selection of topics to determine, to each episode of the copy writing, guests invited, the site will send people to participate, which also with the current TV big hot homemade drama production mode is very similar. For the deep cooperation, rather than the way to do it alone, Gao Jin explained: "In the program on site scheduling, rhythm grasp, professional team experience is still we can not replace, we are more understand the needs of users." ”

All this is just the tip of the iceberg plan and vigorous ambition. 酷6网 determined to the "guava Taiwan" made the best network of homemade entertainment channels; Tudou said it might try more in the future; in mid-July, the second gear of the Yi Art Network, "Please Say Love Me," is about to be on file, the second half of this year there will be two new Gao Jin, even in the planning of the network of Comprehensive Arts television broadcast.

"Some can be genuine" TV comprehensive arts

No matter how much thought the video website Jiu 18 bends, the audience is only concerned about one question: How does the program look? Is it better than a TV ensemble?

At present, there are two main types of network arts, one is like Tudou, Youku, the main draft and other large-scale activities of the party-type of comprehensive arts, and the other is a strange art nets, 酷6网, production involved in health, emotion, fashion and other content more rich in the studio comprehensive arts. The former more biased offline activities, but to Tudou "excellent" as the representative, also began to develop the "line of talent + online reality show + network-made drama" of various extension forms, and the latter with "Horror!" Health alert For example, a program a central topic, two hosts, five or six professional, gender, hobbies and even the body are different guests, the program content including debate, games, testing, experts, and so on, the link is clear, it looks like "a few can be genuine" TV comprehensive Arts.

According to Yao Jianjing, a variety show in Pattaya is now able to attract 1.8 million to 2 million of the stable rating of the number of times; Youku's "China's most cattle" is now broadcast to the second phase, as of press, the second phase of the broadcast volume of nearly 15 million times; "Horror!" Health alert on the first day of the line, more than 3,000 times. Although the audience questioned the network of "production is too rough", "All is gimmick, funny, no substance", but with the data, there is indeed a considerable audience's eyes are attracted.

"The video website makes the self-made art, now still just starts, certainly has the need to improve the place." "Gao Jin thinks there's room for growth, decisive.