Test water O2O mode of the first lap of the top electric platform of hundred strong furniture

Hundred strong Furniture general manager Assistant Song to lucky consumer lottery, oneself also happily opened the flower.

Business News (reporter Chong) January 23 Afternoon, a studio in Sina, there are bursts of cheers, hundred strong furniture is here to extract 10 of the fortune owners to visit Germany. These 10 lucky owners are from the participation hundred strong furniture "about Hui hundred strong, the voucher enjoys the morals department life" the electronic sale voucher marketing activity more the netizen to draw out, can be described as the lucky full.

In people's impression, hundred strong furniture is high-grade, high quality furniture pronoun, people rarely will be hundred strong furniture and e-commerce linked together. This time, the hundred strong not only the first combination of electric dealers to achieve O2O mode, but also in the activities of the one months to obtain tens of thousands of dollars to sign a good result, enough to prove the success of hundred strong furniture to open up new channels.

The first contact O2O of the hundred strong furniture did not copy the inherent pattern, but on the original basis for innovation, through Sina home this http://www.aliyun.com/zixun/aggregation/7871.html "> e-commerce platform online launch a "Value-added coupons". Although each coupon is only 10 yuan, but put it to the top of the line under the store, immediately appreciate 30 times times, consumer shopping full of 3000 yuan can be used this appreciation of the 300 yuan voucher cash, preferential rate of up to 10%. For the hundred such a focus on high-quality home Enterprises, the 10% profit for consumers is full of temptation, as the hundred-strong furniture general manager Chen Xiaotai said, this activity is real for consumers to save money.

Save money of good people who are willing to do, in a short period of one months, the hundred through its electric business platform one-time issued a 30 million yuan "value-added coupons", ushered in the crowd of 400,000 netizens, so that nearly thousands of consumers to benefit from it. As a result of the activities of nearly 150 cities nationwide 550 stores, which also brought hundreds of strong furniture nationwide signed tens of millions of dollars in sales miracle.

For the first Test water O2O model has achieved such results, Chen Xiaotai said, this benefit from the hundred furniture over the years the quality of home as a fundamental, solid for the sake of the consumer service concept. "We try new marketing means to let more people have access to German furniture, experience the authentic German-style home life, so that hundred strong" really very German "slogan really rooted in the hearts of consumers. ”