Testing an embedded new advertising model based on position

November 27, according to Gigaom, Harman's AHA Radio radio service and location-based advertising agency Placecast are testing an embedded location-based advertising model. When the user is driving, passing through the advertisement partner's retail store or the shop, the Aha radio will insert the related audio, the video advertisement to its network station, the user may choose whether to accept the related product or the service coupon which sends through the mail.

The original idea of the new advertising model is that when your car is connected to the network, the car radio is usually open. So the AHA network radio combined placecast to test the new advertising model. The test cars are equipped with AHA network radio and content streaming media systems, including the new Ford, Chrysler, Toyota, Honda, Subaru and Porsche.

Simply explained, Placecast's geo-fencing technology (geofacing Marvell: The geo-fencing technique refers to when smart devices enter, leave a particular geographic area, or are active in the region, The device can receive automatic notifications and warnings, and the AHA will include relevant advertising audio and video in its Internet broadcasts when the user is near a retail store or restaurant with an advertising partner. Users are free to choose whether they want to receive coupons for related products or services sent by e-mail.

Placecast and AHA are currently testing this new form of advertising with sandwich chain Quiznos in parts of the U.S. city. If the new advertising test succeeds, it will bring more advertising to two companies, and with the expansion of the advertising business, their advertising in the future can be based not only on geographical location, but also on the user's favorite music, content, and driving the type of vehicle to intelligently push different ads.

Location-based advertising and marketing are becoming increasingly part of the networked user experience. Whether you appreciate the new personalized ad model of AHA and Placecast, this will be the future trend. As our cars become more and more intelligent, advertising technology will become more and more intelligent.