Thai flute washing officially moved northward from Shanghai to Beijing market

Abstract: The establishment of two years, the Thai flute washing officially from Shanghai northward stationed in Beijing market. 2 years to layout a city, in the Thai flute washing CEO Yao Zong Field seems not slow, entrepreneurship is like practicing martial arts, I use 2 years to stabilize the chassis. The washing mode of self-built logistics is different from

The establishment of two years, the Thai flute washing officially from Shanghai northward stationed in Beijing market. 2 years to layout a city, in the Thai flute washing CEO Yao Zong Field does not seem to be slow, "entrepreneurship is like martial arts, I use 2 years to stabilize the chassis." ”

The washing mode of self-built logistics

Unlike the e-bag wash, the Thai flute washing did not build the washing factory itself. In the whole laundry chain, Thai flute washing only to do door-to-door clothing delivery and other distribution links.

In accordance with the assumption of the Yao Zong field, the Thai flute washing to do is closest to the user's door to a ring, in order to cut into the life of the big market, in the future may rely on the distribution team will extend services to delivery, maintenance and other fields. And for the rear of the washing and other links to the supplier to do, they only set standards.

In the headquarters of Shanghai, the Thai flute has a distribution team of about 60 people and 25 transit warehouses. After receiving the order, the Distributor will pick up the clothes and send them to the warehouse, and then the main transportation staff shall send the clothes to the washing factory. According to the official disclosure of daily Orders 2000 order, per capita distribution of about 40 per day. Due to the peak of clothing in the evening, in addition to full-time staff, Thai flute also recruit some part-time staff in the evening distribution.

For the selection of suppliers, the Yao Zong filed three conditions: first-line washing company, 5-10 operating time, and able to follow the service standards set by the Thai flute. And to the washing company to bring a large number of orders, Yao Zong field is the washing company is willing to cooperate with the main reason.

Cut down the micro-trust PC only to do the app

In October of this year, Yao Zong did something he thought was daring. Cut off all the next single channels except the app.

The reason for this, the Yao Zong field out of two points to consider: the first to reduce customer service costs, the second to make the next single simpler. Before the Thai flute washing has 400 telephone, PC Web page, micro-letter, app four under a single channel, which through the promotion of micro-letter public number, at the end of 2013, the Thai flute washing Shanghai orders to increase to 10,000. However, with the micro-letter on the number of service number push the control, as well as the complexity of the computer under the single, the Thai flute currently only do the operation of the app.

"I was worried at first, but after a low ebb, our order went up again, which means we did the right thing," he said. Yao Zong said, Shanghai new users through the app to increase the number of orders per day about 1000.

Six rounds of financing

In the description of the Yao Zong field, the Thai flute washing was easily melted in two rounds in 4 months: July, the Thai flute washing won the Yuan Wo origin of the 10 million yuan a round of financing, in November, 4 months later, the Thai flute washing announced and won by the Sequoia Capital received tens of millions of dollars class B-round financing.

In addition to the Yuan Wo, Sequoia, a listed company has contact with the Thai flute investment matters, but was rejected. "Mainly do not want to line up, but will not rule out business cooperation in the future," Yao Zong said.

Yao Zong Field said, the Thai flute washing C round financing is about to be finalized, the round of financing is mainly used in the first-line city business promotion.