Thanks to search + IME + Browser The rapid development of the three-stage rocket model

Thanks to search + IME + Browser The rapid development of the three-stage rocket model, Sogou in the three quarter of this year handed a satisfactory answer. Its revenue growth rate of more than 240%, has become the second largest local search engine manufacturers. This data also means that Baidu long-term occupation of the domestic search engine market pattern will be changed.

Sogou among the domestic

The second largest search engine

Recently, Sogou in Beijing, Shanghai, Guangzhou and other land held a theme for the "leading the sea, intellectual search business opportunities," The High Growth Enterprise Marketing Summit. With industry experts and different industries, different regions of enterprises to explore the search marketing and other emerging Internet application marketing, to help enterprises improve market competitiveness.

According to CNZZ latest data show, Sogou Chinese search volume has surpassed Google China, become the second largest local search engine. 2011 Two or three, sogou revenue growth rate of more than 240%, than the listing of Baidu also faster, has become Baidu can not ignore the challenger.

Search marketing has always been a gateway to the business opportunities, search entrance means that the search engine can bring customers the number and quality of the company. As the industry recognized the most import search engine, Sogou search to Sohu Portal, Sogou Input method, Sogou browser, such as more than 300 million users of the Internet access to the foundation, can provide more promotional opportunities for enterprises, bringing a large number of customers. At the same time, Sogou search is the only search to Taobao site of the product information search engine.

New "Sunrise" system

Enhance competitiveness

At present, 75% of Sogou employees are technical personnel, the proportion of the creation of the largest Internet companies in China, and more than 200 of the number of patents in the domestic Internet companies ranked three.

Sogou Input method as the world's first Internet input method, the user more than 300 million, covering more than 83% Internet users, sogou browser market penetration rate to 23%, the monthly coverage of more than 100 million, ranked in the browser market three, is the fastest growing growth of the browser. Sogou Input method, Sogou browser, Sogou search has formed a good mutual help and win development trend.

In terms of business users, in order to meet the increasingly diverse customer needs, recently, Sogou search engine launched a new sunrise system. The rising Sun system can help users manage accounts efficiently and conveniently, utilize powerful account tools and comprehensive and detailed system data to realize the intelligent improvement of the search system, thus significantly improve the efficiency of account management and promote the effect. At the same time, the Rising Sun system introduces fair sealed bidding and quality consideration mechanism, protects the confidentiality of enterprise's own bidding information and promotion strategy to the maximum, and helps enterprise users to obtain more opportunities and more accurate promotion effect.

Experts pointed out that intelligent, efficient and convenient management platform, scientific bidding mechanism, is the future of enterprise search engine promotion development direction. The introduction of the rising Sun system will help Sogou to further enhance the core competitiveness and expand market share.

Gradually shrinking

The gap with Baidu

According to the statistics of the three quarter of 2011, China's search engine market reached 5.51 billion yuan, the chain Rose 24.7%, the year-on-year increase of 77.8%, year-on-year growth of 13.3% in the previous quarter, continue to maintain a rapid upward trend. To this, several major search engine enterprises in China frequently exerting force.

Although the current Baidu and other search engine competitor's market share is still huge, but many challengers to the search engine in the future development of innovative ideas, but has quietly affected the market, search in the field of Baidu a monopoly of the dominant pattern or will change.

Industry personage says, Sogou This high growth Enterprise Summit is the first national marketing strategic layout, is Sogou realizes the strategic transformation The landmark move, this will cause the search profession to be not small impact. After the completion of the flow and Google "light rear-end" and business profitability, such as a series of preparations, also began to expand the pace of acceleration.

Sogou CEO Wang Xiaoquan said, Sogou will continue to deepen the input Method-browser-search engine "three-level rocket" strategy, further through the Product association, to achieve further changes in product technology. And the gradual development of wireless services next year, from the current three-horse carriage pattern to the healthy limbs of the evolution, open up a broader business and market.