Thanks to the search business, 360 of its shares rose from 15 to $69 trillion now.

360 of searches that occupy a 18% share of the domestic search market have also begun to play "user cards" in high profile. Qihoo 360 (Qihu. NYSE, hereinafter referred to as "360" vice President Yu Guangdong to the "First financial daily" reporter said, set up a year of 360 search again: One is the search results into the user comments; the second is to put the search business to have 400 million users of security guards, the introduction of desktop Quick Search.

Some analysts believe that the significance of the 3,602 action is very clear: to provide users with a more close to the natural search scene of the fast search experience, while using their own on the PC side of the ecological advantages of further preemption search portal.

User psychological warfare

3B War a year, 360 and Baidu search between the war intensified.

Baidu July 16 This year announced plans to buy 91 wireless 1.9 billion U.S. dollars, 360 soon launched the Lightning mobile phone search and hand-to-hand combat; not long ago, two companies rushed to the outside world to throw out payment terms.

Now, 360 and Baidu's search competition began to enter the "User war."

Previously, because of the excessive commercialization of search results, often does not reflect the user's real search needs, become Baidu search by the outside world blamed one of the reasons. And 360 to play the user card: and Taobao sellers of the evaluation system similar, 360 of search results by netizens to the site evaluation, evaluation results and search rankings linked.

Yu Guangdong said, 360 search the introduction of the Netizen evaluation from its "website reviews" products, has now covered more than 100,000 sites, a total of 700,000 reviews data.

360 Search for another is a shortcut desktop search, the installation of Security defender users just double-click the computer's CTRL key, that is, a desktop search box, bypassing the browser directly to search.

This move is also seen as using their own ecological advantages on the PC side to further preempt the search portal. Previously, according to the Hitwise report, 360 search more than 80% traffic from its browser, web site navigation and other clients, from the user directly login to 360 of the traffic accounted for less than 20%. By contrast, with 400 million users, more than 90% of the penetration of security guards, binding capacity and diversion capacity can not be underestimated.

But these can change the user search habits, still need to see 360 to provide search content can really meet the needs of users, and how to ensure that users of the site is impartial, rather than malicious clicks, evaluation, 360 still face technical test.

In fact, search companies such as Google and Baidu have earlier launched the "Desktop Search" tool, but the need to install software alone, the function is mainly concentrated in the user's local computer content search, so it is not in the user to form a large-scale application.

Mobile search still waiting for extra lessons

Yu Guangdong to reporters that, in order to compete with Baidu, 360 gave up a big chunk can quickly become the advertising business, such as medical advertising, is at the expense of the cost of blood market share.

According to CNZZ's statistics, 360 of searches accounted for 17.59% of the market in July this year, and 360 of searches have stabilized more than 18% per cent since August. "20% is the year 2013 target. Now it seems that you can finish the task ahead of time and know you can set the goal higher. "360 President Xiangdong is very optimistic.

However, compared with the search field in the PC side of the effort, 360 in mobile search has not shown its strong offensive side.

In the PC Internet age, the Internet portal is through the browser + search box, the search box can almost solve all the problems of users, such as booking tickets, watching movies, online shopping. But xiangdong that in the mobile internet age, the current popular "software store +app" mode, such as the just launched Lightning search is 360 in the entrance of a new exploration, but the results, you have to "first look at user feedback, some things to redo."

And Baidu has started to make real money in mobile search. According to Baidu's two quarterly earnings, its mobile revenue has exceeded 10% of its total revenue for the first time.

Yu Guangdong also to reporters frankly, for users, if the web search to mobile search, Baidu is still a big brand, today, using mobile search to beat competitors still have a certain degree of difficulty. At present, 360 is still thinking about what kind of mobile products, to meet users in mobile products search, access to information needs, but "can not use simple mobile search to solve problems."