Thanksgiving AOL sales One-third from Mobile end

Ground Song Net News November 30, according to Science and technology blog TechCrunch Report, IBM Friday reported that this year's Thanksgiving U.S. online sales rose 14%, of which one-third from the mobile end.

IBM's data comes from the analytics platform Benchmark Analytics, which tracks sales of 8,000 global brands and 35,000 customer business transactions. IBM, however, did not provide overall sales forecasts for Thanksgiving.

The report said online sales for Thanksgiving this year rose 14% from a year earlier, but the average value of each order actually fell. IBM data shows that the average value of each order is 125.5 U.S. dollars, last year was 132 U.S. dollars.

IBM said online sales of large entity retailers grew 29.8% per cent year-on-year, but the average value of each order was 139.53 U.S. dollars, down 2.45% from a year earlier. The data suggest that more people may start shopping online than ever before, but either because of the economic impact or because the purchasing power of consumers who later began to shop online is down, or both, the average value of each order is reduced.

The report shows that the mobile platform led by iOS continues to rise in the proportion of electric trader shopping. Mobile devices now account for more than half of all web traffic, up 10% year-on-year, and One-third of all sales (32.33%) completed on mobile devices, up 7% year-on-year; The average value of each order on the iOS device is $118.57, which is only 23 dollars higher than the Android device, but iOS devices account for a 36%,android device of 16% of all web traffic, and iOS devices account for One-fourth of all sales, The Android device is 7%.