Thanksgiving Day is an important festival in American culture

Thanksgiving Day is an important festival in American culture, traditionally, the main theme of Thanksgiving Day is the feast of the feast-Turkey, but in recent years the central topic of the festival has shifted to the first day of Thanksgiving after the business discount promotions, so the first day after Thanksgiving in the United States is also known as "Black Friday."

It is understood that the "black Friday" is originally only a feast of entity retailers are being invaded by the electricity business, this year's shopping festival in the United States, the line came online under the two-day ice-fire sales situation.

Physical store sales Meet cold

U.S. retailers ' sales grew only 2.3% this year during Thanksgiving and "black Friday", according to Bloomberg, and retail stores sold $12.3 billion trillion, possibly the worst holiday sales in 2009 years. ShopperTrak, a Chicago-based research firm, reiterated previous estimates that sales in the U.S. during the holiday shopping season will grow only 2.4% this year, the smallest increase since the last recession.

The United States Retail Federation (NATIONALRETAILFEDERATION) statistics show that during the Thanksgiving holiday, The number of people intending to shop was 140 million, down from 147 million in the same period last year, while the total spending on the Thanksgiving holiday was estimated at $57.4 billion trillion, or less than $59.1 billion a year earlier.

In addition, a survey commissioned by NRF showed that American shoppers spent less than last year on the average "black Friday". The average consumer spending this year is 407.02 dollars, down 3.9% from last year's $423.55 trillion, according to NRF, based in Washington.

"This year's black Friday passenger traffic has fallen by 11.4% since many businesses opened their stores earlier this year or promoted them early," said Bill Martin, founder of consumer tracking, Billmartin.

PC-side sales record

However, compared to the real store is not optimistic about sales, online sales are increasingly hot.

According to the American Retail Federation, this year, the proportion of American consumers online shopping has increased dramatically. With the same discounts on online shopping, more than one-fourth of consumers chose to shop on Thanksgiving Day, compared to 47.1% on the day of "Black Friday".

In this year's Thanksgiving and "Black Friday", major retailers reached $766 million trillion and 1.198 billion dollars on their PC-side online sales, up by 21% and 15% respectively over the same period last year, according to the survey by comscore, a US E-commerce research firm. Refresh the history record.

ComScore's survey data also showed that the "black Friday" day, 66.1 million people through the PC-side to visit the online mall, the value of the same period last year, the increase of 16%, of which the most visited online shopping mall mainly Amazon, ebay, Wal-Mart, Best Buy, Target and so on.

In addition, with the rise of mobile devices such as smartphones and tablets, online sales through the mobile end of the year have also risen sharply. Statistics from PayPal, the world's largest online payment platform, show that the global volume of transactions completed by mobile clients rose 121% per cent year-on-year on the day of "Black Friday".