The "0 Yuan purchase" event

April 18, boutique foreign small household electrical appliances social shopping platform Love will be officially online. In order to celebrate the opening, to meet 51, love gifted will hold "0 yuan to buy" large-scale online grab goods activities to repay the loyal users of Love. It is reported that the event love gifted will provide more than 5 million yuan of merchandise to rob goods.

The "full 0 yuan Purchase" activity from April 18 to May 8, the registered users can invite friends to participate in the event, and to 0 yuan to buy any merchandise, all the products participate in all. This promotional event, on the network caused great repercussions. Data show that 5 days since the event, the activity has been focused on more than 300,000 people, the number of participants 77,000, the total amount of goods snapped up to more than 1 million.

Love will be 0 yuan to buy products of the process is very simple, as long as the login Love will register (click to visit), and through the activity page invite friends to participate, you can get shopping red envelopes, and every successful invite a friend to participate can get 5 yuan, red envelopes are not capped, during the use of No Love the promotion of the promotional activities of the traditional network to break through the promotional activities of the model, not only the lowest product prices, and all products are 0 yuan "white send" to consumers.

Although the online time is not long, but love will be innovative model in the industry quickly open a market. The c2m is a marketing model and a social platform that allows users to enjoy the fun of socializing while shopping. At the same time, the love of the revolutionary procurement model directly shorten the supply chain, the selection of high-quality export plants across the intermediate link directly to the factory procurement, so as to obtain the lowest sales price.

It is worth noting that the love of the group launched a "ladder buy" more social shopping essence, with the increase in the number of buyers, the price of the love of commodities is falling. Peng Shili, founder and CEO of the company, revealed that the procurement model, business model, profit model and sales model of the excellent will all revolve around customer-centric design to create greater customer value as much as possible.

The continuous innovation of electric business enterprises will promote the development of the industry, in which, Love will be their own practical action to continue to practice the industry's innovation rules and customer demand first iron law. And in the future, the electrical business industry to obtain substantial development, but also to look at the user experience and consumer services, this is the industry's demand for electric business enterprises, but also for the love of the request.