The 19 Floor "replication Plan" will fail strategic investment expansion is the way out

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Recently, the well-known local community Hangzhou 19 Floor announced its community replication program, although the industry has a lot of controversy over the success of its model, the 19 floor official is still confident of the plan, the 19 floor strategic development director announced that within a few days has received more than 200 "Replication Plan" application report, the implication, This plan has a deep mass base and huge rigid demand, success is a piece of cake, you need not worry.

The 19 floor has the self-confidence Foundation: 19 Floor community, from Hangzhou 19 Floor Network Media Limited company operation, under the Zhejiang first plane Media City Express, was founded in October 2006, in a few years, has developed to become China biggest city life community website, China Most influential social network media.

The 19 floor has thus become a successful example of local community entrepreneurship, by countless small and medium-sized site webmaster Worship, is a lot of local community self-motivation and imitation of learning Idol. This may be why the so-called "in a few days to receive more than 200 copies of the program application" phenomenon.

But the 19 floor seems to overlook the real appeal behind the application boom. As one of the best entrepreneurial direction for grassroots internet entrepreneurs, local websites have become the first choice for many grassroots owners in recent years, and even many small county towns with only hundreds of thousands of people have also appeared in several so-called local forums and local portals.

But as we all know, website construction is easy to operate, many of the so-called local sites are some understand the Internet technology, or even a bit of the Internet do not understand the grassroots, students set up, the real success of the local site is very few, in addition to the lack of deep understanding of community operations and implementation capabilities, most of the local Web site entrepreneurs lack of funds, Lack of resources is also the cause of the proliferation of local websites into garbage stations.

The 19 floor replication plan, is to stimulate the majority of cock silk local webmaster, Lenovo to the 19 floor years into billions of deep pockets, there may be the so-called strategic investment luck, we naturally flock to.

But students at the 19 floor strategy Development Department will soon find that these enthusiastic proponents of replication programs are not all inherently fanatical internet entrepreneurs, or even a large part of the mob, for the following reasons:

Really cool internet entrepreneur, most have their own entrepreneurial philosophy and ideals, if to now even own a local site is not, because see the so-called local site prospects, see the so-called replication plan of the future, blindly apply for a copy of the plan, this part of the people, and join the various types of entrepreneurial small projects peddlers like, It is impossible to successfully run a local website with culture and temperament.

Moreover, the real entrepreneurs with Internet entrepreneurship, have already had their own local Web site entrepreneurial ideas, from the domain name selection, community positioning, early are fully in mind. At the very least, several locally appropriate domain names have been registered. Site for entrepreneurs like their children, from the domain name to the program even to the layout style, all want to inject their "genes", not everyone will like the 19 floor, after all, not every city has 19 floors, called 18 floor, 17 Floor, 16 floor, for them, no difference.

More importantly, many of the internet developed cities already have "bully", such as Changzhou's Dragon Alley, Yantai Yantai Forum, Zhuji community, and so on, these successful local "black eldest brother", can tolerate those who hold a copy of the plan on the random jumping of the unscrupulous?

The local community is not and so mother nets, So-and-so classified information network, such as easy to replicate, such as local community site properties, compared to a single attribute of the mother and Child, classification information, group purchase and so on form, it is more complex, and each local community has the local community's genes, this and native accent, deep into the bone marrow, Can not replicate at all, forcibly copied certainly not fish and fowl!

So, is the 19 floor replication plan really impossible? The author thinks, think clearly these several questions, perhaps can come out a new copy of road:

1, small and medium-sized stationmaster need is not 19 floor.

You have to be clear and have the courage to admit that those who reproduce the program need not be 19 floors, need the money behind the 19 floor, resource support and mature community operation guidance.

For example, the 19 floor link support is very simple but very realistic resource support.

2. Find local internet entrepreneur

As mentioned above, Internet entrepreneurship is a need for genetics, the search for native, natural internet entrepreneurs, is not an easy task, in addition to the selection from the list of applications, but also to take the initiative to look for those who quietly put the local community operation of the vivid potential shares.

Of course, as mentioned in the Dragon Lane, Yantai Forum, and so on, may not be suitable for the collaborators, but can be from their competitors to find 1-2 more potential cooperation, and ultimately with these sites a showdown?

3. Copy plan, instead of strategic investment plan

A rough look at the 19 floor of the so-called replication plan, not only did I anticipate the investment (only mentioned a possible strategic investment), and even to the cooperation of the small and medium-sized webmaster Collection management fees, oh oh, well, this plan, still Better call Circle Money plan.

Pro, willing to cooperate with you, certainly most of them are lack of funds resources of the grassroots Internet entrepreneurs, really have the strength to have ambitions of the site, has long been their own work, waiting to make a so-and-so lane, and then to Hangzhou to copy a and you compete!

So, to think, your copy plan, instead of a strategic investment plan! Do not be intimidated by the investment, local Web site investment does not need much money, choose a reliable team, give a little start-up funds, the real internet will do local entrepreneurs, can be tenacious survival and development and growth, and you 19 floor, just sit on the dividend , this is much more than what you would call a management fee! Of course, the investment has the risk, not as good as the management fee, but is the so-called reluctant to children can not cover the wolf.

4, don't imagine every city has 19 floors

Hangzhou 19 Floor is very high, is a landmark, but in other cities, you are not as good as the other side of a government square in an alley to become famous, in this case, you ask each city to unify the name of the unified 19 floor domain names, is not a little illusion? Just as we cannot take a personal hobby that we love, strongly request others to like it! You are not a government, nor QQ.

Moreover, the real Internet entrepreneur, will have the local domain name has the idea to be prepared, also will inject the personal thought and the painstaking effort for it, in this case, do not own local domain name, use your 19 floor domain name, always with Baoyang a other people's child, kiss not up! The feeling of not biological and biological is different, No matter how you soothe the adoptive parents!

So, dear Lin, do not terminus in the 19 floor, nothing to 18 floor, 17 floors or even 1 floors, basement, look at other hard-pressed entrepreneurs, the real demand.

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