The 2013 Mobile internet portal battle

In the current internet age, to some extent, the Internet economy is the import economy. Who monopolize the entrance, who has the user and cash flow. Many of the Giants that have been successful on the Internet will naturally shift their sights to the mobile internet, hoping to spread their monopoly tentacles to the mobile internet.

They do have a lot of innate advantages, they are giants, with huge user base, brand and cash flow. But this does not mean that others have no chance.

The birth of every new market will have a number of emerging players with a keen and profound insight into the market to occupy the opportunity. As the Giants have not yet turned around, they are growing bigger.

Like UC in mobile browsers. In the internet age, there is no UC voice, such as the security of mobile phone security butler, etc., are based on the mobile market itself to do the company.

In the internet age, there are about a few portals, one is a browser, one is search, and later navigation and security and so on. So what could be a mobile internet portal?

Browser

One of the biggest differences between mobile internet and Internet is fragmentation. "Fragmentation" runs through the entire mobile internet. The characteristics of fragmentation are fully reflected in the use of time, place and application. Or you can use an old saying to describe mobile internet. is from the Internet monopoly, and then to the mobile internet bulls?

2012 Q2 Mobile Browser market share

Browser with the depth of mobile Internet, as a basic component of mobile Internet, it is bound to further development, but at the same time we also see that its role will not be as big as the Internet. The development of app has already broken the monopoly to some extent, the website that the user needs to visit through the browser on the desktop Internet already can be accessed through the proprietary app.

Search

In the desktop Internet era, the vast amount of information forced users to develop the habit of searching. Without search, users cannot find what they need from the ocean. Although, sometimes the search engine's answer is not satisfactory.

However, in the mobile internet age, because of the limitations of mobile terminals, input is not a desktop PC can be compared to the situation.

Applications must reduce user input as much as possible. Moreover, as users access the proprietary app of independent web sites, the role of search in some degree also presents different from the Internet. This difference is particularly reflected in the user's use of the scene changes, adding to the location of the information. Location-based Search is truly suitable for mobile internet search.

Location-based Search

To ensure that location-based search results are accurate elements of two, one is the search engine algorithm is better (not the original engine algorithm simple extension), and another is the integrity of POI information points.

It can be believed that location-based search is the exclusive search for mobile internet and one of the biggest differences with desktop Internet, it is most likely to become one of the portals of mobile Internet with the further development of mobile Internet.

Here, in theory, there should be one or two search engine companies that have developed from the mobile Internet itself to be among the last three.

Navigation

With the development of the Internet, the website is becoming more and more, the navigation of the website becomes an entrance of the desktop Internet.

In the mobile internet age, due to the inconvenience of input, the browser directly adopted the mode of navigation. UC was the first company to solve the problem well. Here is no longer to repeat.

Here, we have to mention a mobile internet age navigation products-two-D code. It is also caused by the inconvenience of mobile terminal input. Users only need to use the mobile phone two-dimensional code reader software to scan the product two-dimensional code, you can enter a number of information before the purpose. It can be said that two-dimensional code is the mobile internet age navigation.

The two-dimensional code is changing people's shopping habits. Is the application of this changing habit not an entrance?

Users use two-dimensional code reading software to scan commodity two-dimensional codes

Security

With the popularity of smartphones, the increasingly unified operating system, the mobile phone is increasingly a personal terminal, natural security has become a major problem of smartphones. Although Apple is self-contained and does not use open systems, it still poses a threat to viruses and other unsafe factors.

Android, to say the least, can be used by any app to capture a lot of your private information. Believe that with the further development of mobile Internet, the application of further popularization, I believe that mobile phone security must be a problem to be solved.

And once to solve the mobile phone security, it must be the supremacy of the mobile phone to the third party's security software, nature, it also made the entrance. Because theoretically, every step of the smartphone, without security software protection, will be exposed to viruses and hackers at any time under the attack.

So, personally, security is also an entrance.

Wireless AD Aggregation Platform

I have been in the "Big data on mobile phone" series of articles on the application store, wireless advertising platform and Wireless ad aggregation platform division of labor and the overall pattern, here will not repeat. Especially in the early stage of the market, the profit-making effect directly leads to the redistribution of traffic and resources.

Therefore, the individual thinks, the wireless advertisement aggregation platform, also will be one of the portals of the mobile internet age. Very simple, the flow of traffic to the convergence here and then shunt. With the deepening of mobile Internet, the entrance status may be more prominent in 2013.