The 2014 Consumer market Development Report was released by the Ministry of Commerce's Research institute April 22

Absrtact: The 2014 Consumer Market Development Report, published by the Institute of Commerce, April 22, said that from a policy perspective, because of the difficulty of tax growth, the past consumption direct subsidy policy will be difficult to continue this year, while the high-end consumer market will fall into the adjustment, and to

The 2014 Consumer Market Development Report, published by the Institute of Commerce, said that from a policy perspective, the past consumption direct subsidy policy will be difficult to extend this year because of the difficulty of tax growth, and that the high-end consumer market will fall into adjustment, and the information represented by 4G and e-commerce will begin to lead consumption.

Last year, China's fiscal revenue ended the past more than 10 years of ultra-high growth, the annual revenue growth rate of 10%, in this case, the Ministry of Commerce Research institute that the previous direct consumption subsidy policy will be difficult to continue this year, and consumption growth will rely mainly on endogenous power support. Including consumer demand for improvements in quality of life as a result of higher income levels, as well as the consumption needs of the new population as a result of the separate two-child policy.

Zhao, a researcher at the Ministry of Commerce's Research department of Consumer Economics, said that from the consumer situation, the high-end consumer market growth will generally slow down, and information consumption will become a bright spot for future consumption.

Zhao said that in the central government issued "eight regulations" such as a series of austerity, strict control of "three public" expenditure of the policy background, the overall growth of high-end consumer market slowdown, in recent years, rising strong high-end luxury consumption has also plunged into an unprecedented ebb. Luxury consumption began to enter the era of "recessive consumption", the phenomenon of consumption outflow may be further intensified.

The report said that information consumption will start to become the driving force of consumption, information consumption growth will reach more than 20%, far more than the average retail sales of consumer goods growth.

One smartphone leading the communications consumer, smart home appliances will replace the traditional household appliances become the mainstream of consumption, 4G network speed and mobile platform to improve the consumer platform, the annual growth rate of more than 200%; Based on the internet online shopping growth will be more than 30%, based on mobile internet shopping growth will reach more than 50%.