According to China Internet Network Information Center (CNNIC) released the 26th "China Internet Development Status Statistics report" shows that China's online game users continue to grow, up to June 2010 to 296 million, game type segmentation and product quality promotion to become the focus of the industry. Network literature users up to 188 million, compared to the end of 2009 growth of 15.7%, is the Internet entertainment applications in the largest increase in user size.
With the development of network culture industry in recent years, increasing the development of independent cultural creative industries and how to inherit and carry forward the Chinese culture has become the focus of the industry. 3G era of growth of mobile internet users, electronic readers, PSP and other reading Terminal technology upgrades and popularization, so that the network of cultural applications and digital technology perfect combination of driving the relevant market further growth.
August 17, 2010, sponsored by the China Internet Association 2010 China Internet Conference held in Beijing International Conference Center. With the theme of "The quintessence of national culture and the trend of science and Technology", the forum--2010 The high level of the network culture industry to focus on the "output" of cultural and creative industries and the national nature of the content of network culture, focusing on the integration of Chinese culture and modern digital technology. The Forum also specially sets up the Cross-strait digital content Exchange link, discusses the network culture hot spot which the ordinary netizen pays attention.
Tuo Zuhai, deputy director of the Marketing division of the Ministry of Culture, attended the forum and addressed the General Assembly, saying that the current network has not only become an important social infrastructure, but has become a new cultural symbol, network culture has become an important part of the mainstream culture, become a force in the cultural industry. Network culture Enterprises should bear more responsibility for the reform and development of Chinese cultural system. To make the business go well and go far, to give full play to the advantages of technology, capital and institutional mechanism, we must seize the present rare opportunity, change the way of development, take the advanced technology and system mechanism as the foundation, take the content of network culture as the core, and focus on promoting the connotation of cultural value of products to form influential network culture brand. So as to promote the healthy and sustainable development of network culture.
Deputy Director of the marketing Department of Ministry of Culture Tuo Zuhai
From China Mobile, 4399 nets, game Valley, play games, Kirin Network, 178 game network, digital Stone and other cross-strait network cultural industry leaders gathered in the network culture from China to create, mobile games development, small and medium-sized game enterprise development and other issues to give a wonderful speech, Attracted a large number of game companies and netizens enthusiastic participants, the scene packed.
2010 The theme of China Internet Conference is: "Service-the value of the network, green-the Road of network development", advocating responsibility, promote harmony, build a more integrated and sustainable development of the Internet.