The 3 key elements that a brand website needs to have

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

We now mention the website construction, will directly link the website and the brand, but why think so? How has the brand consciousness been weak before? Many people say, now the SEO is not good to do, must change the train of thought, in fact, this is just a helpless argument, is unclear. In fact, regardless of the line or online, really good enterprises, products or individuals, are brand as a very important strategic level.

Let's take a look at an example of Robin's former promotion website, and see his position in Baidu.

Can be found that the search volume and popularity of brand words is very high, such as wheat bag such a site basically did not do other word rankings, completely rely on the brand word to obtain the user's approval. Many other similar sites abound. Do not know what you can find from the map and the brand site related to it?

The following is through the author of the figure on the understanding, with you said that brand site to have 3 elements?

High popularity of Brand website

The index of the MAI bag in the above picture is 6207, and its highest index is already tens of thousands. Baidu Index reflects people's attention, the higher the index, the higher the attention, the higher the popularity.

A brand site, there will be a lot of people in the use of it, many people like it, not only users themselves often on the site, but also to the surrounding friends recommend the site. Over time, the use of the site more and more people, the site's brand will be spread more and more widely. This is a virtuous circle, the result is the website popularity is very high. Why do brand sites get super high popularity? It does not deliberately to promote the brand, the key problem is that the site provides users with the use of products or services, users will be very willing to tell people around after use, and such a pleasant use of feeling also make users willing to stay, and often patronize. Such a website popularity how can not high! Brand site is a symbol, such as shopping to Taobao, there are problems to find Baidu, watching the news to Sina. These sites have been fixed in people's Hearts, brand is the symbol of some search terms. Therefore, the popularity of this site will only be high.

Brand website traffic is big

Above, only 37 records are expected to visit from Baidu 6,791 Times, and the site estimated access to more than 50,000 times, this is only the preliminary valuation of tools, the actual value should be higher. This is enough to show that only the brand's traffic is very large.

Brand sites provide specific information that is consistent with the user, so people visit them daily or regularly. Previously, in the absence of search engines, there are directory navigation sites, people once remember a site will often enter the Web site to visit or directly from the directory station to enter, a large number of people visit, creating a very large site traffic. Now have a search engine, people will search through the site, of course, there are many sites of the brand is the word netizen search, China hundreds of millions of netizens, every day to visit a brand site tens of thousands of people, the site traffic will certainly be very large. There are more brand sites not only pay attention to brand words, but also pay attention to station optimization, many pages of information can also be users to search and enter, which also brought a lot of traffic to the site. Such a site, do not want to have no traffic. People's needs are generated every day, many brand sites can meet these needs, so people will visit the site to solve the demand, which also created a lot of traffic. For example, the news portal Sina, every day will someone to see what new information does not; For example, many people will go to Taobao to see if there is anything right, Amoy a ...

High level of trust in brand site users

Above, the user most of the search is the wheat bag and related words, as well as buy bags, bags and other words also have user search, indicating the user to the brand and trust. And from the site title, China's largest fashion luggage official website, Taobao shopping mall authentic commitment can also greatly increase the user's trust.

A brand website, because its effect can obtain the user's trust more. People's psychology for the brand more recognition, because the brand is not his own perfusion, but a large number of affirmation given. We all think that a good brand, nature is a good brand, you will get a high degree of trust. Website brand is the same, whether it is an individual or an enterprise, the site must be in the industry where it has been praised, but also with the "expert" of the number, that is, this condensation effect of the brand site trust has been added. Brand sites are often a model for a particular industry, not everything. It is because of specificity, focus, his understanding more in-depth, to provide users with more accurate content, in order to obtain the user's high degree of trust. We have all been to learn, good students are always other students and teachers more trust, study good is his brand, there are problems will go to consult him. We certainly will not go to ask a poor student, his study did not become a brand (bad grades), so there is no trust.

Hyper-popularity, large flow, high user Trust is a brand site with the three major elements, we build brand sites to the time to move towards these three goals, let our website become a real brand site. This article by Baby Diaper http://in-ing.com/original offer, A5 starting, reprint please specify, thank onlookers.