The 30/10/10 gold ratio in the network industry

Funnel (or conversion funnel) is one of the most basic concepts in the web industry, meaning that 100 of people pass through your website and you can turn several people into loyal customers.

Generally the most basic e-commerce funnel, about five steps:

100%-Flow

20%-email Subscriber (or http://www.aliyun.com/zixun/aggregation/1560.html ">facebook fan)

10%-Join Member

3%-Place Order

1%-Repeat Purchase

You can see that I've added a number to the front of each step so that you have some ideas for the funnel (these are the numbers I'm getting at, and each company will be different because of their business model).

If it's a free Smartphone App, it's about the funnel:

100%-click Admob/adsense/iad ads

20%-Download

6%-Open once

2%-Reuse

Note that each site will not have only one funnel, traffic from different places, often have different first, second layer conversion rate, such as: SEM (keyword ads) conversion rate is often more than SEO (Search engine Optimization) higher. So you have to be clear about how many major funnels you have and the detailed tracking.

But after "membership" (or "download"), that's the problem with your product. At this time different funnel people, the difference is relatively small. Fred Wilson had published a 30/10/10 law that was very consistent with my observations, presumably like this:

30% members/downloads will be used once a month

10% members/downloads will be used once a day

The peak period of the same time online users are about 10% of the number of members

So in other words, starting with membership, your goal is to get 1/3 of users to use your service at least once, and then make 1/3 of them "the main customer." This is probably the network industry one of the most basic "gold ratio", if you can optimize to such a degree, it can be said that your product is to achieve a certain degree of products harsh fit. If you can't keep 1/3 of your guests, you may want to consider Pivot to other products.

Article Source: Mr. Jamie look at the internet and the creative

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