The 4 roles that entrepreneurs play: poets, scientists, journalists and boxers

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The biggest challenge for a start-up is to figure out where to start. Entrepreneurs believe that unless they innovate now, their ideas will be phased out or copied by competitors. However, this process of thinking is similar to spending one months on marathon training. Yes, it can be done, but it will put you in danger of rapid bankruptcy and failure. What we need is a contemporary guide that can help new entrepreneurs develop new focus.

The great entrepreneur knows the fight, and the best mentors know how to placate the students-and tell them where to focus in the start-up phase, such as the core idea of the iteration, the creation of a simple business model, or the ability to guide the construction of the smallest possible product (MVP).

We have developed a linear remedy, based on our experience with mentors and initial chaos, that all entrepreneurs can use to improve their chances of success. Our theory is named "The Entrepreneurial spirit of poets, scientists, journalists, boxers." ”

Poet

"A poet is often enthusiastic, his mind full of countless ideas, if he can not confide his heart, he tossed and turned, difficult to sleep." ”

Poet, the first step in the four phase of the entrepreneurial process. The moment that the famous Apple hit you is the first phase of the event, and then suddenly a great idea emerges in your head. This experience is accompanied by signs of insomnia, and you may also suffer from a paranoid and paranoid mix that you want to tell others about your thoughts and fear others will sneak in.

Once you realize that you have entered the stage of the poet, it is time to guide your inner Walt Whitman and write your thoughts on paper. Using ink to record your thoughts on paper is an important part of building a real understanding of your own ideas.

Now, if you're going to start a revolution, don't worry about your tone or voice, just dedicate yourself to writing. Write down your values, your vision, your goals, and focus on explaining how your thoughts can change the way people live.

Once you can't get anything else from your brain, it's time to enrich yourself.

Scientists

"The goal of the scientists is to find the core value of the customer, remove the excess functionality, and start experimenting with it." ”

The second step is to become a scientist, including developing and releasing your own MVP. Scientists must look critically at the poet's work, infer the core theory, and decide on the prerequisites to test the idea.

Here, feasibility is the key element, which means that scientists can only extract some of the necessary factors to test the poet's theory. Then the scientists set up a test experiment with the help of the engineers. This test should include core concepts and guide the development and delivery of MVP.

Once the MVP starts running, you should hold a press conference and tell the story on the spot.

Reporter

Unlike poets and scientists, journalists are impartial, neutral and focused on the voice of their customers (VOC). Reporters do not target individuals in interviews, but to learn more and try to capture the minds of others. ”

Step three, become a journalist. It is time to listen to the voice of the first user (also known as the early adopters) and learn from them. Instead of standing in your pulpit and preaching the utility of your product, you need to ask and listen to whether the user has the same experience of the product as you do.

When interviewing users, it is important to ask users about open questions that can be inspired. Then the reporter uses all the knowledge gathered from the user to develop a bigger story-a story about the marketable product and how it will adapt and change the market you are entering.

Now that you've validated the original idea through science and journalism, you need to be prepared to take your ideas to market.

Boxer

"The boxer knew that he had to be quick, focused, and strong in one battle after another." He always stood up after his failure, his head high and his hands held high. ”

Becoming a boxer is the ultimate goal of an entrepreneur. When you reach this point and equip your weapon, you will face many heavyweight opponents.

Like any great fighter, win. Boxers will be experts in dealing with events, clients, investors, incubators and PR relationships. As a reminder you'll be fighting, you can hang pictures of opponents you might encounter in the future-boxers can't wait to get their first punch.

The moment the boxer went to the boxing court, there was no turning back. 12 rounds to get your product into the market. You can win or lose in each turn. But every time you return, you need to explore with your mentor to make your product fit for the next battle.

Given the nature of the fighting, you will be at risk of being eliminated in any round (for example, you may find that the market you are entering is saturated, or your product will not survive, or, conversely, you can hit your opponent hard (for example, you may get an offer from a large company).

As an experienced expert, you know these are the risks and rewards in the entrepreneurial battle, the battle may end early, but you have to prepare for all 12 rounds, showdown.

No matter what the result, the boxer always climbs up again and again, regardless of victory or defeat, the boxer fights for the future.

Interview after the game

The journey of the battle is long. It takes time and patience to make sure you are ready to face your opponents. At the end of the day, you always have the risk of failure.

The inherent risks that many entrepreneurs expect are potentially (or less obvious). Now is the time to get ready to go into the business Ring Street and experience success.

Express your inner thoughts, build experiments, articulate stories, and ensure your combat training. (Compile: Hai)

Source:tc