The 5th Internet TV Licence for the happy sunshine of Hunan radio and television

Hunan Radio and Television new media business to fill the last link.

August 3, Hunan Radio and television under the new media platform-happy Sunshine company insiders to reporters confirmed that Sarft recently to the happy Sunshine issued the 5th National Internet TV Content Integration dual license.

With China Network Television (CNTV), Shanghai SMG, such as the top 4 licensed Internet television operators compared to the loss of the market opportunities for the happy sunshine, aiming at its behind the Hunan radio and television differentiated content resources.

"Relying on a one-time sale of the package to color TV manufacturers in our view is short-sighted behavior, we and Skyworth, Haier and several color TV manufacturers signed a cooperation agreement, in addition to providing differentiated content services, we are also developing internet TV pay and advertising value-added services system. "Happy Sunshine Interactive Media assistant general manager Cheng Hongrong in the interview with our reporter."

5th licence

Lose the first advantage of the happy sunshine, is considering a one-time packaging outside the profit model

"Happy Sunshine was last September to the SARFT application, the overall relatively smooth, this May we developed integrated broadcast control platform and content platform to obtain the approval of the SARFT, and the end of July was formally approved." Referring to the application process of Internet TV licence, Cheng Hongrong told our correspondent.

Hunan Radio and television will be "and abundant internet TV" for the integrated platform broadcast name, "Mango TV" for the content platform broadcast call, by its wholly-owned subsidiary Happy Sunshine Internet television related business. "Our total investment in bandwidth, program content and equipment has reached 20 million or 30 million yuan in the early stages." "Cheng Hongrong revealed.

Since August 2009, SARFT launched the Internet television content licensing system, including CNTV, Shanghai SMG, Hangzhou Hua and the southern media, including the 4 of the broadcasting background of the company has obtained a licence.

These companies have with different color TV manufacturers have reached cooperation, such as SMG and Konka, Sharp, Hangzhou Hua and Tcl, Changhong, Lg,cntv and Samsung, Hisense and so on. This makes the happy sunshine of later lost the first opportunity.

In this respect, Cheng Hongrong said, "Color TV manufacturers and other licensees of the cooperation is not exclusive, at present almost all color TV manufacturers have communicated with us, and we have signed a strategic cooperation agreement, in August began in the joint development of the platform system after the launch of the commercial operation." ”

It is noteworthy that the previous licensees often will be a large number of film and television program content in accordance with the package of 100-200 yuan per television prices sold to color TV manufacturers to obtain benefits, but this way the biggest problem is that the size of the sale is subject to internet television sales, but also a one-time fee.

"We have been to the United States, Kirin TV, Hong Kong Now TV and other successful internet television operators, the conclusion is that pay and advertising and other means of the market, the key to provide differentiated content." Cheng Hongrong says the Happy Sun is also considering a profit model that is not packaged in a one-off package, such as paid programs. He believes that differentiated content is the advantage of happy sunshine, "Our Internet TV content is now more than 70,000 hours."

Happy sunshine at present, in addition to Hunan radio and television more than 10 sets of the latest content integration, but also from a lot of film production companies, as well as video distributors to buy a large number of genuine program content.

New media structure of Hunan radio and television

As the new media platform of Hunan Radio and television, Happy Sunshine mainly includes 5 major business departments

"The current happy sunshine of the overall annual income of more than billion, before the main source of income is SMS interactive income, Internet advertising revenue and network video distribution and other fields, but the fastest growing in 2009 years is the Mango TV led by the new media business, this year is expected to complete the revenue target of more than 20 million yuan." Cheng Hong Rong said to reporters.

As the new media platform of Hunan Radio and television, at present, the business structure of Happy Sunshine mainly includes 5 major business departments: one is Mango TV New Media Division, the network video, mobile TV, IPTV and internet TV are put into it, the second is to provide information services of the Golden Eagle Network; The third is the interactive business of SMS; Five is the network community business.

Although the new media business with the Shanghai SMG last year nearly 500 million yuan of revenue compared to the happy sunshine of the new media business looks still just beginning.

But Cheng Hongrong stressed, "We go with the SMG is a completely different way, the revenue of SMG mainly from the country-wide IPTV business, and our IPTV business is just beginning." ”

At the end of last June, Chang-Zhu-Tan became the pilot area of triple net fusion Happy Sunshine as the broadcasting authority of the IPTV integrated broadcast control platform operators, and Hunan Telecom, CNTV active communication business development process, but also in and Hunan Telecom user data synchronization, business authentication, content injection interface development and testing docking.

And happy sunshine before the income mainly from the network video and mobile TV field, Cheng Hongrong said, Hunan Radio and television in 2009 at the end of the radio and television system in the first to "Mango TV" Independent brand operating all its network video business, at the end of 2010 with the video copyright dealers jointly opened a pay zone, In 2011, the introduction of mobile phone client billing business, "These are the new media's main revenue and profit sources."

Growing faster is its mobile-client billing business, which, in addition to paying for its built-in clients with Nokia N8, Samsung's 40 smartphones, is also being completed in software markets such as Apple's App store, with revenue growth outpacing growth in online video advertising.

It is noteworthy that, because the happy sunshine has been in the profit situation, it is also in the planning of listing financing related matters, in fact, Hunan radio and television carried out in the third round of reform has included happy sunshine, happy to buy all the business assets into the new market subject Mango media.

Cheng Hongrong said, "The future is a separate listing or follow the overall listing of Mango media, we will obey the unified arrangement of Hunan Radio and television."

(Responsible editor: admin)