The 6 big problems that only product will grow up

Perhaps people all over the world think of the transformation of the Internet to the business is too simple, the development cycle is too short, and ignore its development process, so that for http://www.aliyun.com/zixun/aggregation/7578.html "> Electric business enterprises with the expectation of quick success. As a result, the reality looks so bony, even companies such as Amazon are prone to the loss of performance to stimulate the fragile hearts of investors. Need an inspirational story too! Even JPMorgan has generously rated the only product, a profitable electric-business company, with no stint. According to the public disclosure of information, only 2013 expected business income of 15 billion U.S. dollars, profit 300.04 billion U.S. dollars, real profit margin of 0.2%.

Only products in the business model has two major features: 1, experts to buy the team to optimize the goods; 2, the use of electric power across the region to meet the advantages of the three or four-line city residents have no money and want to play tyrants psychology, to Low-cost brands to meet the needs of some. However, we must also see that only the model and the cat, Jing Dong, when there is an essential difference, only goods will be a discount store, the advantage is that the selection and shopping guide enough, but the light of this also is not a competition barrier, and the cat, Jingdong, when the platform is the electricity quotient, in the flow, supply chain and so on have more than only goods will be stronger resource advantages. According to Iris data, this year Q2 when the end of the total number of goods to reach 5.4 million people, and the only product will.

It is reported that the total value of the goods will be 4 times times the total value of Dangdang, then the price is high or low? Where are the risks and opportunities? I think the only thing that will support its growth is to face and solve the 6 big problems:

1. Flash Shopping Red Sea problem

Whether admitted or not, only the goods will be deeply branded on the site of the flash purchase. So far, the main business of the site is still the flash-buy model.

Only products will be professional buying team and flash mode unique, rapid growth. But as the model is perceived by the market, competitors will never miss this opportunity, since March 2013, the days of cats, when, where the guests, 1th stores have introduced the Flash-buy mode.

For the market, competition may not be a good thing, but for a single model of the only product will, will undoubtedly constitute the talent, supply and even profit margin pressure.

2, team replication and loss of the problem

We know that only one of the core competitiveness of the product will be made up of hundreds of purchasing team. As the competition intensifies, China's most traditional poach game will be staged, and the only thing to do with his opponents will be in the buying hand of the digging angle and training in a time-consuming and expensive competition.

3. Supply problem

Only product is actually the homophonic of the tail product, only the product will be used to attract buyers of the core products are famous tail goods. With the Red Sea, the original sufficient supply will face more buyers, the original low price will also rise.

4. The problem of economic recovery

Some analysts have pointed out that the only product will be high gross margin of the secret-because of the market madness, two or three line brand blind production caused by commodity squeeze, many goods even weigh, so that only goods will have more than 20% of gross profit. However, the market is cyclical, blind and rational, supply and demand, economic recession and economic recovery cycle changes, product backlog market opportunities are cyclical.

5, Flow sticky problem

To this day, the only website is still a shop, which means that traffic is mainly from advertising, from traffic purchase. This raises the question: how many people stare at discounts every day? Is there sufficient quantity and quality of products compared to competing websites? As competition intensifies, how much will the cost of purchasing traffic increase?

6. The problem of decreasing profit margin

The electricity market has always revered the law of the jungle, even without rules, and malicious price competition is endless. Price competition damage the profit margin of each participant, with the Red Sea, the only product will be profitable growth can continue?

All these are the problems that the only products will have to face. In the protracted competition, the only product will be able to go how far and how long?