The "ça" principle treats the website user experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Have to admit, the last one months of Baidu really let a lot of webmasters are discouraged. In the main webmaster forum, is a complaints. In the Baidu Webmaster community on the fire a title for "webmaster do not complain about Baidu, well modify their own website," The post, is a small webmaster to their own site by this algorithm adjusted after the reflection.

In fact, in the end, everyone will return to the "user experience" this eternal topic. No matter how the search engine updates the algorithm, "All for the sake of the user" is the principle that it insists from beginning to end. So the user experience said more is also million change in which visitors can get what information through the site, the site can provide to visitors what, the browser in the process of browsing the site is consistent with their own habits. Next, let's sum up what needs to be done.

One of the principles of "ça": Station optimization

(1) interface optimization. The first sensation that comes after a user enters the site through the search results page is important. If the site interface layout is most people like, then want to increase the user to the first step to be done in place.

(2) Navigation optimization. In doing well to the user's first feeling, can really increase in the minds of the user's good impression on the site itself. How to enable users to find the information they need in the quickest time, need a mature navigation design. Like the 39 health nets leading the navigation, do very good (as shown below).

Even if you are ordinary people, whether you want to understand the symptoms of a disease, or want to test their physical condition, or want to know the latest medical trends and so on. You can find the information you need at the first time.

In addition, the site's secondary navigation is also important. The role of the secondary navigation is equivalent to GPS positioning, so that users in the process of browsing always know where they are, how to return to their position. Like good wine Investment network do better (as shown below).

(3) Web content. Web content to achieve a better user experience. The first thing to do is high quality. Typos, word order is not fluent these need not mention. The content of the site between the series to do a good job, so that more helpful to the user's browsing depth, reduce the page bounce rate. In addition, the site's information to be different from similar sites, so that users find unique information here. Also, the interaction needs to be done well. After the user read the article of the website, want to leave their own opinion, this time comment and leave a message function to appear very important.

(4) Advertising arrangement. It can be said that every successful site will contain ads. But a lot of webmaster will ignore this, the website homepage automatically pop-up advertisement window website is not uncommon. As everyone knows, this site's user experience, have played a big discount. How to put the advertising position to make the user not annoying, and like to click. This requires the webmaster based on their own site to think about the situation. Only to do so, AdSense and AdSense advertisers can achieve a win-lose.

The second principle of "ça": Outside station optimization

(1) Site domain name related to the subject of the website. This is needless to say, simple and easy to remember the domain name, the development of the site is very good. The simplest to take Baidu and Tencent, its domain name to the site's help is self-evident.

(2) A fast and stable space. This is not only the test of spiders, but also the test of user endurance, according to statistics, a person in the face of a Web page, patience is generally 30 seconds. So, please make sure your Web page is fully presented to the user in 30 seconds.

(3) A large number of users to attract the anchor text outside the chain. Get to know your customer base and then go to the places where they are concentrated and do some publicity. For your users to enter the site to build a good road, do this, the external chain of the user experience is successful.

The above all know later, finally Elinie hope that webmaster must do a strong executive power. High-profile sites are never likely to be made in a short time. Put the long line in order to lose the big fish. From the details, the site's user experience is ça, as long as the user to adhere to the point of view of the problem, there will always be unexpected harvest.

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