The ability of regional portal editors

What should the editors of the regional portal do?

As the editor of Hangzhou Xiasha Regional Portal Network, I combine my http://www.aliyun.com/zixun/aggregation/7314.html "> work experience, share my experience with webmaster, how to make our editors fuss."

We generally think that what editors do every day is Ctrl C+ctrl V, a computer in the office every day, copy some information from other websites and paste it onto their website. But what happens every day is so few, over and over, open every website or even several big portals, in addition to some subtle differences in the title, the content is basically the same. But no editors and absolutely no, the site needs content Ah! How can they find happiness in the boring editorial work, how to maximize the role of editing?

Let your editor "go out"

In our web site, and even other large sites, to access information channels, the reprint of information is one of the most common way. If the editor has time to do original article, then the best. When your original article has been reproduced countless times, your site's influence will be greatly enhanced, whether for the individual or the prospects of the site, are good. Try to get your editors to spend more time going out and doing more local-style articles, even a few photos, a few smalltalk, and a better result than the same information found on the N-site. On the one hand, editors can learn more local information, which is helpful to do content in the future, on the other hand, they are doing content while slowly contacting some potential customers to facilitate business development.

"Bundle" the editors with the marketing people.

We are in favour of tying the "editorial" and "Marketing staff" work together, which can be used as an income-generating channel directly linked to individual performance in both sectors. This income-generating approach is currently being used in the Xiasha network.

Now the sand net has "under sand creates the rich" column, mainly the editorial department to prepare various types of enterprises or personal image copy, including: Corporate profile, corporate culture, enterprise development history, soft advertising, promotional activities, product packaging, character interviews, biographies and so on, the article written after the use of their own media communications platform for corporate culture publicity.

Marketing staff to pull the ads need to write the editorial department of Soft text, with everyone more popular form presented to netizens (which also includes potential consumer groups), editing the content of the time with the marketing department, see if you can do some animations strong and can bring a profitable nature of the topic content. Can enrich the content of the website and can create the company performance, why not?

Make your editors have the ability to fake original

I often analyze the data, understand the browsing habits of my netizens, tell my editors what I know, and let them learn how to write articles. For example, our website "Under the sand Information" in the article, even reprint, we also try to highlight the local characteristics in the title, add some keywords, such as "down the Sand Street", "Xiasha shopping mall" and other streets or buildings with local characteristics. When you are in combination with the site's keyword false original, to the website SEO helpful, will be considered original content. In the Reprint article title shows the regional characteristics, this is a kind of false original ability.

Enhance interaction with netizens

Editors usually have first-hand information, and contact with netizens will be strengthened, someone to their contributions, someone to give them the material, someone want to edit the organization to carry out offline activities ... Editors can often communicate with the marketing department, which businesses have preferential activities, whether they can use their own platform to the business to bring publicity, to take concessions to netizens? For example, the CBA, Hangzhou, under the sand in Hangzhou, the Conference of the. Under the operation of our marketing department, we have won some tickets, we take these tickets as a kind of resources, in the "Xiasha Forum" on the return to our netizens, netizens received a discount at the same time, our website has gained a wider reputation. All this is inseparable from the influence of editorial status.