The accuracy of the site description is the key to getting traffic

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Users in the Baidu search engine input keywords presented in front of US natural site ranking is 10, of course, with the commercialization of the process, many sites will be to search engines to promote the promotion of direct ranking, we only study the natural ranking site. Each ranking site will appear: Title title, site description, Web site, page snapshot time this information. So how to guide the user to enter the website in the limited information becomes the research topic, keyword heat is not the same as the Search engine display site page is not the same, there are home page also has a table of contents pages, so each page description is very important, because this is directly to show users what our site is doing. How to write a Web page description?

Do not stack keywords

Many people like to add a lot of keywords in the home page description, including the main keywords and long tail keywords. Description is an introduction to the site, not a place to promote keyword density

Second, the role of explaining title title

Title is a website's business card, then the corresponding description is to explain the extension of the title of the content, the accuracy of the description is also dependent on the correctness of the title.

Three, the description of the number of words

In search engines we can see that no matter how many words you describe, the page only displays 72 characters (144 characters) so when writing a description, be sure to present a more accurate profile of the site as much as possible in these 144 characters, because punctuation marks occupy one character.

Don't use special symbols in the description

Many webmaster friends like to write special symbols to the description, in order to attract users eyeball and publicity of the role of individuality, but the description should not be able to have special characters, must use the normal half-width Chinese punctuation.

V. Website related content

This is the key to writing the description, a user in search of relevant sites must be based on keyword search, then your description of whether there are users need to become the key. For example, users search "Tianjin site optimization" A word, if your title does not show the keyword, then the site and Tianjin site optimization project or related articles need to write to the description, of course, not every site keyword needs to be added to the description, The main business of the website as far as possible to cover the content can be.

It's important to have a word that attracts the attention of the user.

When users look for information or product information, the desire to "authority" is growing, we should cater to the needs of users and attract their attention to their website. For example: "Zhaojin blog is the best in Tianjin area on SEO site optimization experience to share the blog," This sentence "the best" will touch users, users will involuntarily click on the site to explore the truth.

The above six content is very important to the description of a Web page. Description of the content and cover the main information of the site, the key words naturally reasonable into which can give users the best experience, now users of the target site text introduction is very picky, do not let users regret skipping your site, grasp the details to seize the user. This article originates from http://http://www.zhaojinseo.com stationmaster Zhaojin. If you need to reprint please indicate the source, at the same time welcome you to visit Zhaojin SEO Blog and give comments and suggestions.