The acquisition Battle of the tech giants: fast harvesting of mobile internet

Ms. Mayer, under the leadership of the Yahoo acquisition style become efficient, the decision Yi; After the incorporation of the Instagram last year, the move seems quiet this year, Google opened the territory, shot constantly, continue to enrich its stretch of the front; compared with the top three, Microsoft, Apple and Amazon are much quieter, Indifferent to the observer of other people's "marriage married."

The acquisition path of technology giants

Yahoo

Yahoo, a veteran internet company, has acquired a number of acquisitions since it became the CEO of Google's former executive Mayer, and in less than a year at the end of May this year, Ms. Mayer brokered a total of 12 acquisitions, including a recent 1.1 billion-dollar takeover deal with Tumblr, a lightweight blog site.

And since 2008, four years in 2011, Yahoo completed 12 cases of acquisitions, the largest single amount was generated at the end of 2011, when Yahoo spent 270 million U.S. dollars to buy the internet advertising company Interclick for its advertising network system to improve.

After Mayer took office, in particular, after entering the 2013, the pace of Yahoo mergers has accelerated markedly, this year has been completed or are in the case of mergers and acquisitions in 10 cases, of which 8 of the object of the acquisition of mobile internet companies, this phenomenon was almost no before 2012, before the Yahoo more in the content, search, advertising and other

Facebook

Facebook, the Internet's new entrants, is similar to Yahoo's, which has completed 12 acquisitions since 2012, 8 of which are mobile Internet, including a $1 billion deal for Instagram in April 2012. Two other deals involve advertising, with the remaining two for facial recognition platform face.com and network design company Hot Studio.

That also confirms the results of Facebook's mobile-side layout and revenue-boosting initiatives. In the last three quarters, Facebook's advertising revenue came from 14%, 23%, and 30%, respectively, from the mobile end.

Google

Since 2012, Google has completed 16 mergers and acquisitions, the object of different types of enterprises, but the main direction of two: mobile internet and electricity merchants, 7 mobile internet companies, 3 electric business enterprises, the rest of the sporadic involved in SNS, payment, cloud services, security and other areas, The latest is a 1.05 billion dollar acquisition of online map Waze.

Google's acquisition rhythm has been significantly slower than it was before. In 2011, Google bought 25 companies and 27 in 2010. The two-year acquisition is mostly aimed at upgrading the Google search, Android, Google +, and gu ge services (Google offers).

Microsoft

In May 2011, Microsoft spent 8.5 billion of billions of dollars on Skype, a network of voice communications software, which, after 2012, has completed 8 transactions, the largest of which comes from a takeover of Yammer, a corporate social networking firm, costing 1.2 billion of dollars. For the remaining acquisitions, Microsoft is used to improve the layout of its operating systems, cloud services, SNS and the corporate marketplace.

Microsoft's acquisitions in recent years have been significantly reduced, with an average annual acquisition of 17 in 2006-2008 and an annual acquisition of less than 6 in 2009 years, with a contraction of more than 2/3.

Apple

Apple bought the voice control software Siri in a rare merger deal, even when the largest number of acquisitions was in the Year 6.

2012 years later, Apple has bought 4 companies, the application search company Chomp, fingerprint sensor manufacturer AuthenTec, HTML5 development company particle, and the interior navigation services that were completed this year WiFiSlam. At Apple's new launch this year, these companies may appear.

Amazon

Amazon's acquisition rhythm is similar to Apple's, and the number of companies that it buys each year is also few and miscellaneous, with 5 acquisitions since 2012, including the EVI, social-reading web Goodreads, storage robot system Kiva Bae, Voice technology company Ivona and American education website Teachstreet. One of the big bucks is the acquisition of Kiva, costing 775 million of dollars, Kiva developed robots can move around in warehouses, grabbing and moving shelves and crates filled with products. This technology can help retailers complete online orders more quickly with fewer people.

(Responsible editor: The good of the Legacy)