The acquisition of Hummer encounter public opinion war Tengzhong can "horse"

-This reporter Hu Ying June 1 8 o'clock in the evening, General Motors-once expensive for the world of a giant officially fell.　　A fact that was once thought impossible was finally laid before the world, with the collapse of the Dream of America's century-old auto industry and the history of GM, the world's largest carmaker for 77 consecutive years.　　It is not only surprising that a Chinese private company suddenly snapped up the Hummer brand as it was a pity for the giant, once a symbol of American culture. This "Snake swallow Elephant" acquisition, the once obscure Sichuan private enterprises began to suffer from the attention of all parties.　　Whether it is praise or slander, a variety of comments flocked.　　The "Mystic Knight" has been hit by public opinion. Almost everyone who is concerned about GM's bankruptcy is asking the same question: What is the Chinese company that buys the Hummer brand of General Motors? Whether it's Google or Baidu, the search for Tengzhong's heavy industry has soared.　　It is reported that before the news of the acquisition of Hummer, the largest Chinese search engine Baidu on Sichuan Tengzhong's search for heavy industry is only a few items. What were the results of the search in the front row?　　A job on a migrant worker's website and a chat room session about how much money the company might pay. And now? Now Baidu search, for the search out of the Tengzhong heavy work terms, most of the "Hummer" closely linked together.　　Tengzhong has entered the media and public eye, beginning with the "Snake Swallow Elephant" acquisition of Hummer.　　It is no wonder that many media have questioned the Sichuan private enterprises only to do, is a hype. Some analysts believe that the domestic enterprises in the current capital, technical strength and management concepts, cross-border acquisition of foreign auto companies difficult, this noisy "buy Hummer" incident, is likely to be a hype. For Tengzhong, from obscure to overnight fame, the world knows that the cost of billions of dollars in advertising is not likely to achieve this effect; for the general company, since the Hummer brand to sell, the market is not good, lost no time to release the "Smoke" to hype some of the other interested buyers is also a "stimulus",　　Might play a "price increase" role. Earlier, Teng Zhong heavy industry spokesman Zhao Tongyan had dissatisfaction to the newspaper reporter said: "We are purely for speculation, this is not accurate." We've been trying for months, and it's not going to be as casual as buying Hummer.　　"Where are the barriers to trade?"　　Selling GM's Hummer brand to a little-known Chinese dumper and industrial machinery maker would be a historic deal, according to the Wall Street Journal, but the biggest hurdle could be Beijing's approval. The Obama administration has expressed strong support for the proposed sale to Sichuan Tengzhong heavy Industry Machinery Co. But before it can buy Hummer, it needs three government departments to support it--the Ministry of Commerce overseeing overseas investment, the national Development and Reform Commission responsible for economic planning and foreign exchange controlsAuthority。 And foreign media This view is not the same, this reporter interviewed an official of the Ministry of Commerce last week, for the success of the negotiations, the Ministry of Commerce said the key lies in the United States, the domestic obstacles should not be small.　　Because of the Hummer brand, the negotiations will also cover the details of technology, production, models and so on, which are mainly related to the interests of the US side. At the same time, the study of Tengzhong's facilities has highlighted the question of whether the company is technically ready to make complex cars, especially if part of the manufacturing work is ultimately to be transferred to China-and if the takeover succeeds, it makes sense.　　In Tengzhong, workers can only manufacture small quantities of mechanical parts at a time. Meanwhile, Tengzhong will eventually shift part of Hummer production from the US to China, a person familiar with the matter said.　　Yang has said he is committed to keeping Hummer production in the United States for the foreseeable future, but does not elaborate on long-term manufacturing plans. Moving production to China would benefit greatly from China's lower labour costs.　　Shifting production to China could provide a product for the Chinese market, and China could eventually become an export base for other markets. Tengzhong's bid for Hummer comes at a time when China is increasingly committed to developing electric cars and other new energy-efficient cars. In January, the government halved the purchase duty of 1.6 litres and below to 5% to promote the sale of small cars.　　Last summer, the government raised excise taxes on petrol-guzzling cars. For now, Tengzhong's takeover of Hummer is riskier than India's Tata takeover of Jaguar and Land Rover's old luxury brand. The private enterprise in order to be successful "horse" also under the pressure of public opinion.