The acquisition of Nokia does not help WP ecology

Source: Internet
Author: User
Keywords Nokia Microsoft acquisitions
1 "Sohu It News" (Ma Jofe) October 10 foreign media article that Microsoft spent 7.2 billion dollars to buy Nokia's equipment department, hoping to be able to help their windows Phone ecosystem. But in fact, the takeover has not won Microsoft more favor for Windows Phone app developers. In this sense, the takeover is a failure. From the outset, developers are doing their best to avoid the development of Windows Phone apps, and it doesn't make any difference to Microsoft and Nokia. Many people think that the development of Windows Phone application input output is not proportional. Windows Phone released in 2010, until now Microsoft has been trying to attract developers into the platform. Even the Windows Phone platform is expected to become the third largest platform for Apple's iOS and Google Android. But for Microsoft, attracting developers is not as good as proving that Microsoft can preempt the market. The lack of attractiveness of ecosystems the interviews of most of the companies involved showed that Microsoft's acquisition of Nokia did little to improve the attractiveness of Windows Phone's ecosystem to developers. Developers say Nokia's mobile phone service does provide a good sales channel for Windows Phone, but the more central issue is the low number of users, the high cost of development, and the messy development documentation that Microsoft offers. In fact, it's simple, developers need to make money. As the application development company Chaotic Moon co-founder William Herli said, their game Dragon Academy 1 hours of sales on the iOS platform equals the sales of the Windows Phone platform throughout the year. The answer is clear. Half a shot behind? No, several dozen Windows Phone platforms currently have only 175,000 applications, while Apple has more than 900,000 iOS platforms, and Google's Android platform is over 1 million. And the same application Windows Phone on the launch time is also much later than the other platform. For example, reading apps Flipboard2010 the Android version in ipad,2012 years, but until now, the Windows phone version remains elusive. As a smartphone, the cost of not applying is obvious. Microsoft's global smartphone market share was 3.7% in the second quarter, while Android topped 79%, while Apple was 13%. Microsoft stressed that the acquisition of Nokia is to remedy these problems. Microsoft said the acquisition would allow Microsoft's Windows Phone to take advantage of Nokia's sales channels. In particular, retail staff can be in the store to introduce people to Microsoft's devices, which is familiar to users of Windows Phone is a good opportunity. Change the concept to change the situation, microSoft continues to reduce the development and marketing costs of Windows Phone applications. For example, streaming media music Pandora's client, is the initiative of Microsoft development, and constantly provide software updates. Facebook's windows Phone client is also developed by Microsoft. Microsoft said that in some cases they would help other third-party companies develop together. Developers are on the fence even if Microsoft says it will provide developers with more time to show, such as pre-installed on handsets, developers still need more compelling factors. Video editing applications Givi last year developed the Metro version for Windows 8 and surface, Givi believes Microsoft's surface future is promising. After months of trying, however, they are now focused only on the development of the iphone and Android devices. After the takeover, Givi again focused on the Windows platform, and they will try again. The revolution has not yet succeeded, comrade ... Surface was a martyr. The original expectation is very high, the result Microsoft because surface cannot avoid the price promotion loss amounted to 900 million dollars. And even the second generation this year, the estimated sales are still not significantly improved, at least not compared with the ipad. "The lack of application is the Achilles heel of a platform. "Developers want Microsoft to succeed in challenging Apple and Google-led markets to find another way out for their applications, which means more opportunities and more space." But the premise is that developers make money. Perhaps Microsoft should start with more solid corporate clients? Microsoft's acquisition of Nokia will change in the short term, but in the long-term, it hopes the investment will create more opportunities.
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