The acquisition of the industry website demon or Angel?

Source: Internet
Author: User

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At the 2007 industry site Summit, Deliang and Guofanseng also expressed their desire to "co-operate" with the industry website. Alibaba is also expected to list in the same year as another company that sits on a business-to-business website. Industry insiders have speculated that Alibaba in the circle of money is likely to launch a large-scale acquisition of the industry's website. Based on this, some industry sites began to grabs, sold to Alibaba? China Chemical Network? Or wise? This is a selection problem for the industry website. But for the three sites that are about to start acquisitions, it is a discussion topic.

For a particular industry site, whether it is pragmatic or retreat, continuous growth is not possible. This is why venture capital is not interested in it. China's chemical network can not escape this fate, so he has to expand his plate by horizontal expansion. From this point of view, the network Sheng Technology listing of the development of the industry's web site is not exposed. In the meeting, Deliang throw Olive Branch, hope in technology, content, management, capital four level with industry website cooperation, Sun's reason is very simple: the Chinese chemical network successful experience copy out. In practice, however, the replication itself is not easy to implement. Familiar with the industry site people know that the different characteristics of various industries, the corresponding industry website business is not the same, chemical industry website rely on information can make a lot of money, but the textile industry is more inclined to the implementation of enterprise information, sugar wine industry is focused on agent recruitment ... In this case, how much can the successful experience of China's chemical network be replicated? This is a question worth thinking about. Even with technical support, there are problems with platform structures that look similar on the surface. After all, the technical requirements of each industry site are different, no one is willing to research and development let out, everywhere controlled.

In fact, if the investment involved in capital, the industry site regardless of the choice of China Chemical Network, Hui-cong or Alibaba, will encounter thorny issues.

Deliang said, integrated business-to-business portal and industry site is difficult to achieve a reasonable distribution of benefits, "HC can not 20 million business security network with a security industry site to do together, this will lead to the right hand, the interests of conflict, the profit model is not integrated, no way to achieve cooperation." "This is true, Alibaba also faces such problems." Who will lead the new business after the takeover? is the team merged or dissolved? How to make a strategy ... Regardless of the size of the acquisition, the full range of problems to be solved. So for the industry web site, if not really want to sell the cash, then the acquisition is not necessarily a rational choice.

At the level of cooperation, it is still content cooperation that is most feasible between the industry website and the integrated Business-to-business. For an already platform and brand of the industry site, and the integrated category of Business-to-business content cooperation will not lose the customer database, but also to enhance the site brand. Although this mode of cooperation is not novel, but at least the effect is real, and not so much trouble.

Now, China's clothing network to 10.74 million to 51% of the shares sold to the network Sheng Technology, many other industry sites are watching the effect. If China's clothing network can be successfully listed, and then defected to the network Sheng technology is not too late. This is a very rational wait and see, after all, who now do not really understand the truth behind the fog. Perhaps, the acquisition of the net Shing technology is just to make the earnings look better, perhaps, the acquisition of HC and Alibaba is only to squeeze the surplus value of the group's sales team. If this is the case, then the industry sites are still doing their own thing, self-reliance.

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