The active network effect of the professional forwarding engineer is fuzzy

Brush Weibo, has become a daily compulsory homework for many people, resulting in a number of related occupations, such as the emerging professional forwarding in recent years, remuneration and the number of fans linked to the micro-bloggers charge high, and some control hundred "grassroots large", accounting for tens of thousands of yuan per day.

"Core Tips"

In the network of rivers and lakes, active a group of micro-blog "Professional forwarding division." They control a number of even thousands of Weibo vest accounts, do not intend to comment on current affairs or chat home, all the account is the goal of the money to go, or to help customers direct hair or forwarding business micro-bleomycin earn remuneration, or for micro-bo Reds (also known as grassroots large) pull strings, do paid forward micro-bo agent.

Lurking in this lake, their hearts without distractions piled a mass of forwarding. How much of this left the popularity, how much is water drift. "The effect is more and more blurred", professional people sigh, after nearly two years of rapid development, micro-BO marketing is the time to return to the content of creative and operational management.

Bottom forwarding of self-employed

A few months to earn hundreds of.

With the popularity of social networks, the recruitment of micro-blog "Professional Forwarding" information is frequently visible. But not everyone can get the job, want to receive the task, micro-blog account registration time, the amount of fans have attributes.

Fees by the number of fans number theory price

College students are currently planning to use their spare time part-time as a forwarding division, "The threshold is very low, do not need any professional background." For the content of the work, the conditions are very similar, summed up there are three: 1, pay attention to the designated micro-blog, the general requirements of the late not to cancel attention; 2, the release of simple comments, can be free to play, or reference to the task of the Publisher to provide a number of comment templates, the product for praise; 3, forwarding, generally need @ ”

The gratuity is calculated according to the number of followers of the tweet. Small buckle to the reporter sent over a relevant page screenshot, as shown, with 50-100 micro-Bo fan, after the completion of the task of recruitment to pay 0.2 yuan, 101-200 fans, 0.3 yuan, 201-500, 0.5 yuan, 501-1000, 0.8 yuan, 1001-1500, 1.2 Yuan, 1501-2000, 1.5 yuan, 2001-2500, 1.8 yuan, 2501-3000, 2.2 yuan, 3000 fans above, 2.5 yuan. "Bring the task, move the mouse, sitting at home can make money." However, the small buckle soon encountered difficulties, because of its Weibo account registration time, fans are not in line with attributes, was sentenced to "unqualified."

A minimum of 500 fans

Reporters continued to log on to several micro-blog promotion site found that these sites to the "professional forwarding" to provide basic remuneration, the overall principle is the amount of fans and quality for the king, different micro-Bo fans to obtain a different amount of remuneration. However, for the "forwarding division", recruiters have set various conditions, such as: the forwarding division of the micro-blog opening time to more than one months, and need to be certified; After forwarding the micro-blog, not to send other micro-blog within an hour to ensure that the forwarded Weibo can be the top; for forwarding time, there are clear provisions, Basically requires that between 8 in the morning and 10 o'clock in the evening, otherwise it is considered invalid forwarding.

Reporters with their own two-digit number of fans Weibo account, login known as "China's largest micro-Bo communication platform," the "micro-dissemination" site, experience the process of the forwarding Division job search. After being registered as a "promoter," reporters were asked to test their microblog levels. The test results showed that the reporter's microblog account, less than 500 fans, registration time of less than 1 months, so temporarily unable to pick up the task.

Little fan forwarding a few cents

Netizen "Every where" do a few months of forwarding division, also get hundreds of yuan. "The collar is very simple, each task has a number, enter the page, open the task of the microblogging link, write a positive comment after forwarding." Then the forwarded Micro-blog page screen as proof. Once the website is confirmed, it will be paid in advance to the registered Alipay or bank account. ”

Low threshold, easy to operate, but "every where" said, making money too hard, because of its microblog account only more than 500 fans, each task only a few cents of money, according to the website rules, pay treasure in the gratuity accumulated to 50 yuan to come up, the bank card of the proposed standard is 100 yuan.

[Industry view]

"Zombie powder" too much, micro-bo marketing effect is difficult to measure

Han Peibin that, "micro-forwarding" the market after years of development chaos like many, a large number of institutions and individuals have intervened in the market, competition is more and more intense, the effect is difficult to measure, more and more blurred.

Today, some of the advertisers who are trying to sell micro-blogging marketing are annoyed by the practice of individual "forwarding companies". "Enterprises to invest money to do micro-blog promotion, to see the effect, must look for those fans of high quality, and the interaction of the blogger is strong." But some ' forwarding company ' with their own control of the vest account, a large number of "zombie powder" to do forwarding, each account forward after a few replies, not to mention two times forwarding. This behavior, must be a breach of contract, advertisers must be jump. ”

Han Peibin revealed that some of the same companies have been seeking transformation, or career change to do technology application development, or to do micro-blog Planning consultants, the core or return to the content of creativity and operational management up.

Weibo is expensive

Forwarding Company Matchmaking

Alone to earn too much money, some people began to say goodbye to this line of workers-like mode of operation, the formation of the company, in order to expand the micro-BO products to promote customers and micro-bo red strings, to earn intermediary fees.

Add 100 Comments 90 CNY

Micro-bloggers also called "grassroots large", in the circle by forwarding micro-blog to make money, for "forwarding + comments" charged expensive.

Reporter to find a company to undertake micro-bo forwarding business, to friends of the enterprise in the "Children's Day" before the mother and child products to do micro-bo promotion, to customer service online consultation, customer service is now recommended to use the "Forwarding + comments" way to win the high man gas.

"How long will it take to add 1000 comments?" "Customer service answer, the starting price is 100 comments 90 yuan, if requested to add 100 comments, usually the next day can be completed, if it is necessary to add 1000 comments for this promotion, estimated to be nearly a week."

Subsequently, customer service sent over a pair of a star endorsement of casual shoes advertising links as a reference, the micro-blog a total of more than 100 thread, exclusively praise "very good shoes, wear should be very comfortable", "like his play, did not think the taste of shoes so good" and so on.

When the reporter put forward, want to let some microblogging popular users forwarding related products microblogging, customer service stressed: "If you need the Reds forwarding, the cost will be very high." "Then send a link to the reporter with a microblog promotion quote. The reporter found a total of 79 micro-bloggers list, ranked first in the "global anecdote", showing information as "1950 attention, 1251739 fans, a single ' forwarding + comments ' micro-blog cost 600 yuan, the cost of new micro-blog issued 9999 Yuan." In addition, the number of fans hundreds of thousands of of the account, a single "forwarding + comments" micro-bo cost from 200 to 800 yuan, and direct hair (refers to the content of the copy advertisers, as their original microblogging release) on the basis of a price increase of 20%-50%, such as the former charge of 400 yuan, the latter is 500 yuan.

Some manipulate hundreds of tiny broad numbers

Shanghai Access Network Service Outsourcing Co., Ltd. brand director Han Peibin, has been focusing on social media and microblogging commercialization for the past three years. "Forwarding + comments, is a micro-grand number one way to make money, is to forward a collection of how much money, the highest price of 300,000 yuan." Now there are some well-known in the microblog, they employ hundreds of micro-Bo players, operating dozens of or even hundreds of micro-broad, these large and mutually beneficial, acting as each other's ' navy ', the daily income of tens of thousands of yuan. And do not hold those influential large account of the institutions and individuals, in the market as a proxy role, of course, there are some network platforms are also agents, usually these people's Commission accounted for 10%-20% of promotional fees. ”

For example, he said, there was a network of needlework, about 60,000 fans. There are enterprises, the package of annual valuation, that is, pay her 5000 yuan per month, if the nature of the commodity with her micro-blog features match, she forwarded, not necessarily required every day, the cost of a year is 60,000 yuan. "Now that her Twitter fan is close to 500,000, I estimate that the cost of the packet forwarding will not be 五、六倍." ”