The activity of the wonderful market in the video industry, distributing content on the basis of promotion

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has always been very supportive of Youku, because the quality of its video content is good, coupled with the previous purchase of a good voice in China, such as a series of film and television products, Youku in our eyes can be said to be a watch video fixed choice. But it is such a well-deserved hegemony, just because of China's good voice and other products such as the transfer and network play to disappear, this will have to let us start to reflect on the video industry's battle should focus on promotion and content first?

Of course, excellent cool potatoes also count on a relatively good company, its involved in the field is not a simple video playback, its business aside from the film and television, but also related to news and other fields. Compared to some other video sites, Youku potatoes because of the early entry into the industry, so also enjoy a certain advantage, but with the development of mobile internet and some traditional media to the network's attention, Youku potato in the news has been gradually played down by the Phoenix video, in search engines by Baidu's love of the odd art closure, In popular entertainment, take "The good voice of China" for example, by Sohu Video take away, and in the field of self-creation video, the user's homemade drama and traditional film and television company works comparison, it is superficial vulgar, and with the self-made play to obtain network user recognition, is obviously too naïve, imagine a few homemade plays can really be called water products works? According to insider introduction, Youku Potato last year's 11 homemade films in 10 are not red, the only red "old boy" also lost a lot of money. This really makes people wonder if the obsession with content is paranoid.

Although now everyone is talking about the sharp drop in TV users, the threat of network video platform is diminishing, but in all fairness, some excellent film and television works or the priority on TV to play out, such as a man, such as from the stars of you, these episodes are often on the television to start, And the role of the network video platform is only in the super smooth speed and random on-demand to attract users, which in itself is a use of the delay, so the network video of the survival of the content of the screening is not in our hearts imagine that the prison can not be destroyed. And don't forget, as with the TV program, now the video site is also profit by advertising, some of the more hot video content, such as cock silk man, the title of the advertisement has more than a minute, this is extremely bad for the video user experience, whether the current more popular Sohu video, Or claimed to have occupied the first app traffic Baidu film and television, advertising is its important means of profit, which let us rethink the content of the web video site can really be once and for all?

So the current video industry does not effectively produce high-quality content to attract stable users, its advantages are all two conversions, the user loyalty is not as reliable as everyone imagined, so the author, the video industry competition will still focus on the promotion, as my Secretary website, Content is a lot of transformation and industry sharing, the promotion of the form of the key to win, the same truth, the video industry also needs this kind of operation mentality. For example, Baidu and Sohu videos to make an excellent promotion, there are two main methods, the first to buy excellent TV works, or the introduction of high-quality short play, such as Sohu's cock silk man and the best girlfriend; second, through the search engine traffic to guide users to the Web site, in the E-commerce platform, Taobao has prevented Baidu involved in E-commerce, decisive blockade of Baidu, and Youku in this respect do very bad, in Baidu Archie art arbitrary interception, the excellent soil can only look at and powerless.

Of course, just because the above point of view is not optimistic about the video industry is somewhat too pessimistic, so now the social culture began to rise, users choose video is often based on the recommendation of friends, if you can take a good grasp of such a promotion and marketing of the basis, network video of the major princes can easily occupy the market demand commanding heights.

In fact, the network video industry only rely on the purchase of good gathering to enhance their influence of the promotion way has begun to decline, although Sohu said that they have recovered the second quarter of the purchase of China's good voice 100 million costs, but the second quarter of the impact of the decline is an indisputable fact, So choose a variety of promotional methods must be the next step in the video business necessary choice. In addition, although Baidu by virtue of its search engine advantage, get the first results of app clicks, but imagine if people really want to watch a series on their 6-inch mobile phone, unless it's a last resort to use a mobile phone, and on the PC side, the video industry still needs to pay attention and move forward.

In the traditional newspaper industry decline, TV users decline in the situation, the video content towards the business transformation has gradually highlighted the use of video sites for cultural lectures, tuition, etc. are no longer a novelty. However, many of these content is not required to pay, and high-quality video content is rare, based on this, video site must be done to promote, because in the current content sharing words today, promotion is still let everyone remember your key, at least I think so. (Article link: 55pc Secretary net http://www.55pc.com starting A5 webmaster NET, reprint please keep the link, thank everybody's cooperation)