The actual operation of the---down the right site how the Jedi every life

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This article is a real case that I recently contacted, and I recorded the whole process in the way we handled the case to share with you. The article is divided into 3 parts, 1, to determine whether the right to reduce the weight of 2, check down the right reason 3, the establishment of a weight recovery plan and the implementation of steps, waiting for weight recovery.

Judge whether or not to drop the right:

The site was Baidu down right is a very disturbing thing, in particular, for some of the previous rankings of a better site, the right to reduce the blow is almost devastating, so you are almost all the owners of the right to reduce the color change, in fact, the right to drop is not so easy to appear, Baidu for the site's tolerance compared to before more and more high, Unless the site has a very obvious mistake, generally will not appear down the right, sometimes the webmaster see a little bit of fluctuation is thought to be down right, and then to the site big change, this will lead to really down the right, generally will be the webmaster think the performance of the right to fall mainly have the following:

1, home is not the first

This is actually a very difficult and conclusive expression, to different sites to do different conclusions, in general, the site time is relatively long, the original weight is higher, the keyword ranking is also better site once the search site name is not the first page, site home page is not the first case, it is necessary to pay attention to, can not say a certain drop right, But there is an absolute right to drop the trend, but if it is a new site, home is not the first, the page or article page than the first high weight is very normal, because the new station of an article may be recommended or cited, then the weight is higher than the home is normal, no bother!

2, the site snapshot does not update

With regard to snapshots, there is a large number of facts that show you can completely discard this factor, Baidu Webmaster Forum There are many people asked about the snapshot, Baidu officials have also explained that the snapshot can not explain any problems, and Baidu snapshot system often ventilation, sometimes you will see a site snapshot is 100 years ago, but the ranking is still strong, so, I suggest you ignore it.

3, the chain of sharp reduction

The number of chains is indeed one of the criteria for measuring a website's health, if the Chuxian large fluctuations, must be carefully checked, the first thing to exclude is to see whether the Baidu Webmaster platform issued a new algorithm or official data fluctuations, and then check the same type of site even if the competitor's outside the chain is fluctuating, I often suggest that friends around do not use tools to increase the chain of Web sites, which will cause a surge in the chain and suddenly reduce the situation, search engines will think that your site is insane, nature will be indifferent to your site.

4, included rapid reduction

The site in the search engine's collection to Baidu Webmaster platform data, do not refer to site data, site fluctuations and no practical significance, here must be mentioned in addition to the amount you must check your keyword ranking is still in, if the small extent of the reduction but the keyword ranking is still in the Ignore, Of course, if a sudden reduction of more than 20% and keyword rankings are lost, it is mostly down the right. 5, keyword ranking decline

This is my personal opinion that the most important indicator of the right to fall, an excellent site management This will be on their own site keyword ranking is very clear, if there is a fluctuation will be the first time to perceive, from the site traffic, the source can feel, keyword row first and row third difference is very large, but also to distinguish between treatment, One to three keywords ranked from the first to the third page, what you need to consider is, is not a competitor to do enough work rankings up, will your ranking squeezed down, 30 within the fluctuation belongs to normal, as long as the strengthening of the chain and the post will return the ranking, But if your keyword collective declines and falls to 10 of pages, it must be treated with caution, most likely to be demoted.

It is very important to judge whether a website is really down, and to synthesize various factors according to the specific website, this analysis process does not solidify the process and standards, must be treated alone, to determine the right to reduce the power can be rectified, if it does not fall right but do a lot of changes will lead to the right, it is really " A tragedy is on the stage!

To troubleshoot the reason for the right to fall

Down the right is a Web site is not willing to see the situation, this time is not panic and scold, need to calm analysis, to find out why is the most important, according to the past experience I will follow the importance of the order for possible reasons for the approximate introduction:

1, check whether the security alliance has been reported and intercepted records, I put this first, because I think this is very important, the security alliance data has been synchronized to the major search engines and even QQ, micro-letter, security housekeeper, Jinshan Guardian, etc., once your site was intercepted, in addition to QQ, micro-letter, security housekeeper, Jinshan guards, such as in the client's interception, search engine in the first phase will be the site down right, if not timely rectification, your site in search engine display results behind the hint "the site has a higher risk", if not rectification, waiting for you will be K station!

2, check links, Friendship link has always been my personal comparison against the site to promote the way, because you can not control the development of the other site, unconsciously will sit down to our website, I contacted 10 cases in half because of the spread of friendship links led to the right, I suggest that we develop good habits, Check the site's links at least once a week to see if there is a problem.

3, optimization over, this is a lot of friends ignore the point, site ranking is not good, weight down to a variety of optimization methods, and even ask some professional SEO practitioners do not make a professional change, resulting in site code confusion, keyword accumulation and so on, the site operators should understand that we do optimization is to assist with the search engine, Instead of cheating the search engine, to optimize is a very difficult process, but often have unexpected effects.

4, collect, duplicate and worthless pages too much, personally think that collection and false original is the lowest of the century the worst of the technical means, the search engine has become more and more intelligent, the current collection and pseudo original basic can be recognized, I have written many articles by others take to fake original mess, simply do not understand, This kind of site search engine will also discard it.

5, Server and Web site security issues, this involves two aspects of the problem, the security and speed of the server and the Web site program itself security, the speed of the server will affect the weight of the site rise, but will not result in the right to drop, if the conditions to choose the two-line BGP room, But if the security of the server is a problem, the hacker will use the server security vulnerabilities to the site to hang the horse, plus black chain, which will bring huge hidden dangers to the site, the security of the site program the same!

6, the website revision and frequently modifies title, when the website faces the necessary revision, must carefully handle the legacy problem, especially the URL change, may go to the Baidu Stationmaster platform to make the revision turn, if not very necessary, does not propose to revise the title, Frequent modification of title will be the search engine that the theme of the site is not clear and unstable, because the modification of the homepage title is likely to be the search engine that is a new site, will be in accordance with the process of the new station to treat, will inevitably lead to the right to fall.

7, prudent use of some DNS resolution or CDN acceleration products, do not be some DNS service providers and CDN Merchants Bewitched, some products not only can not improve the speed of Web site access, but also to your server will bring great pressure, and even the search engine that your site there are many false long-term not update the page, resulting in a sharp drop in the site right.

Develop weight recovery plan with step execution, wait for weight recovery

It's a complicated job to cut down the right reasons, sometimes analysis of half a month is still the analysis is not the problem, but the site itself has been restored, this is not the site, but Baidu algorithm has changed, not the site out of the problem we go to hurry to change, carefully observe before you modify, Baidu more and more attention to the content of the site quality, so if the right to be down, do not rush to use a very drastic optimization method, try to start from the content of the site, to develop a detailed plan, including checking the site's code, to see if the excessive optimization, whether there are too many H1 tags, whether there are bad links to content-oriented, Then according to the plan step-by-step to the site to do rectification, changes from small to large changes, if the above methods adhere to the one-month successor has no change, then you can try to shut down the server a week or so open again, this is my own test method, may be helpful! In addition, do the site can not die dead end, Baidu is a machine, it has no feelings, it will not because you do how much effort and compassion pity you, if you think you have tried the site has not recovered, then I suggest you give up this domain name, start again, some reasons we can never think of, Just like any SEO practitioner will never be able to guarantee that he can restore a site that has fallen right.

The author of this paper: http://www.queshao.com/biaozhun/

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