The actual purchase half of the goods out of stock, and not much benefits

Many electric dealers in the promotion often take the first price and then lower prices, promotional prices may be higher than the ordinary price

The ultimate goal of the business is to make a profit, and consumers are likely to end up paying for the battle

Beijing East launched 300 yuan, 500 yuan of large home appliances coupons, Gome launched the "Straight broken net price" activities, announced that the country's 1700 stores will maintain line with the same price; Suning stores launched the "National Grand Benefit War" activities, the home appliance prices to and online synchronization ... This past weekend, the price war between the electric dealers escalated again. However, many consumers are disappointed to say that, regardless of line online, lower prices and inventory of goods are not too much, the price of electricity dealers did not bring more benefits.

Is the price war escalation bluff?

Beijing East, Suning, Gome and other electricity prices between the war intensified. In addition to the Beijing-East voucher activities, from 17th onwards, Suning, Gome, many stores have said that will be synchronized with the online price, the price war between the electric business and from the line to the line.

For the price war, the initiator of the Beijing-east, according to a comparison of the site statistics show that more than 120 of prices in Beijing and east, the average increase of 15.82%, the price of goods 440, the average decline of 9.75%. Prices actually rose about 1.2%. Many consumers say that although there are a lot of products that appear to have cut prices, half of the goods are found to be out of stock in actual purchases, with little benefit.

Suning in Nanjing, Gome and other stores, the reporter saw the pen, paper in the shopping malls in the shuttle between the price of consumers more and more. "This time the price war of electricity dealers sounded" very beautiful ", but found that the real store discount Goods Limited, online a lot of goods or no goods, or some places can not be delivered. "The consumer who is buying a TV set in Nanjing Gome's Xin Kou shop," said Mr. Tao.

Many consumers pointed out that in this price war, the electricity exchange between the direct exchange of products limited. For some of the same model of home appliances, not all businesses have goods. Even the same products are difficult to compete with each other. Some netizens pointed out that there is a TV set, from 7099 yuan to 4099 yuan, Su ning from 3588 yuan to 2299 yuan, Beijing and east quickly reduced to 2288 yuan, and soon rose back to 4099 yuan, at present, Jingdong and Suning are 2599 yuan. Did Jing Dong and Su ning shake hands?

Consumer is a weak group in electric quotient game

"Consumers appear to be in the price war to take the benefit of the fisherman, in fact, is a weak group in the electric business game." "According to our data, no more than 10% of consumers are in the market before purchasing," said Mr Wu, who has long been engaged in industry analysis in an E-commerce site in Beijing. Many electric dealers in the promotion will often take the first price and then reduce the method of price, promotional prices may be higher than the ordinary price. ”

"The ultimate goal of a business is to make a profit, and consumers are likely to end up paying for the campaign." "Mr. Wu said that from the previous price war analysis between the electric business, the logistics time is too long, the after-sales service can not be guaranteed and so on the user experience greatly reduced." If the price war between the electric dealers ends with one side, the unilateral monopoly means that the cheap era of China's electric appliance market is over.

"Each big electric Shangdou promise Price is lower than the other side, this is in itself contradictory." "Jiangsu Province Consumer Association secretary General Dongtianwu said that even if the major electric dealers really compete to lower prices, it will force manufacturers to reduce price, it is likely to lead to the decline in the quality of household appliances and after-sales service level.

"For consumers, in addition to price, service is also one of the important factors to consider when buying goods." "Dongtianwu said that in the price competition, the electric business may also conduct the service competition, clear to the consumer to bring the after-sales service level." According to the relevant provisions, dealers are also the product of "three packs" of joint and several liability. Consumers at the same time than the quality, more than the service, than the commitment to avoid the price of electricity dealers to their own cause unnecessary harm.