The adjustment of the operator's mechanism and the competition of the beauty in the 3G staged

The adjustment of the operator's setting 3G staged and the competition of the United States this reporter Shen Gajun after the group organization structure adjustment, China Unicom has issued the relevant documents to the provincial branch offices, requiring the provincial branches to adjust the organization, reset the institutions basically the same as headquarters. Meanwhile, the restructuring of the mobile and China Telecom is also being implemented synchronously. The operators are ready for a new round of competition focused on 3G. From three of the institutional adjustment program can be seen, 3G is not a simple competition for users in the 2G era, the user size of course, but 3G can be derived from the many new applications more practical and attractive.　　3G competition is destined to be a race for strength and beauty. Operator cluster adjustment for the 3G China Unicom provincial companies to adjust the specific organizational structure of the basic and headquarters, mainly include in the market front-end, integrated marketing department, personal customer Department and family Customer department, set up marketing department and sales department; In the background support, the consolidation of fixed-network construction departments, fixed network operation and maintenance departments and mobile network companies, Establish China Unicom Network branch.　　Marketing department is mainly responsible for marketing planning, business planning, tariff, brand advertising, business management and coordination supervision, sales department is mainly responsible for 2g/3g, fixed network, broadband and integration business, international business, new business sales. Previously, China Telecom announced that it would set up a public customer department, overseas expansion Division, customer service and product centers and other departments. At present, China Telecom's personal customer department and family Customer department has been merged into the public customer department. And the newly established "terminal Department" will be the original separation of the terminal Marketing Center and terminal management functions unified.　　This is also seen by the industry as a mobile for the TD Terminal market paving signal. China Unicom has been most worried about the delay in the sale of mobile telecommunications opportunities. Now the sales department has been set up, China Unicom to take a chance to more mature.　　However, China Telecom Customer service department has also been established, the mobile terminal has also been established, the final winner is not known. In the reorganization of the mobile although there is no loss, but the 3G starting point is basically consistent before, China Railcom officially merged into the mobile, means that from last May began a new round of telecommunications restructuring officially dropped the curtain. The majority opinion in the industry thinks, the CRC merges the movement, is the Chinese government to create "match, pillars" competition environment and painstaking design plan. On the surface, mobile seems to be the main object of the reform, but in fact is to move in the original advantage on the basis of the chip, the difference is that the market no longer for the move of a monopoly.　　In the mobile market, which firmly established the single big situation, open the door of competition, the fixed-line broadband market also opened the door to the whole business competition. The 10GGPON test has been quietly started when the results of the first FTTx collection in mobile have not been settled.　　January 20, China Mobile, the Ministry of Industry and Telecommunications Research Institute, a number of manufacturers meeting, opened the test prologue. Only 1 months ago, Verizon, already a gpon commercial, had just completed its first global electricityLetter Carrier level 10GGPON test. And the rapid follow-up of 10GGPON technology by mobile, further reflects the carrier's long-term interest in gpon.　　At the end of last year, China Mobile launched its first FTTx collection, which is said to have built up 3 million lines in the first quarter of 2010. Although the CRC assets in the short term to improve mobile performance is not very helpful, but if you can use railcom fixed-line business, especially to straighten out the current fixed wireless internet services, mobile can fill in the fixed-line business short board. At present, the speed of 3G business development is not as fast as expected, on the contrary, the combination of fixed telephone and broadband services, plus the upgrade of WiFi technology, it is possible to put the fixed-line business into a new outbreak period.　　At the beginning of this year, mobile on the clear full play Td+wifi dual functions, the use of TD Network advantage to develop group customer business, to meet the internal office needs of the group customers. Unimpressed: A competition for strength and beauty although tangled in the complex market environment of the telecom industry, the pace of 3G is destined to stride forward. The strength of the three major operators are different, but at the beginning of the 3G basically maintained the same, the Ministry of Industry also hopes to achieve the true balanced development of telecommunications and effective competition. But 3G is destined to change the past development model of the telecommunications industry, simple user growth not only play the strengths of 3G, but also the development of the Telecommunications Industry Foundation.　　This is the problem that three big operators are encountering. The user scale expands, this is the battle of the Mano; On the other hand, 3G's application innovation must keep up with, have to attract the user network and the new application of the network for a long time.　　Therefore, the user scale is big, the new application is better, 3G became a competition of strength and beauty. So, mobile hastily set up a terminal department, it is said that the 2009 OPhone project has been the largest ever investment in the single, there are 600 million TD terminal subsidy. China Unicom in the 3G business soon set up a sales department, to create a telecom operating mode another precedent. China Unicom this year's 3G business is the most mature, but the commercial is also the latest, on the current number of users is the least of the three.　　Setting up a sales department and a dash for a while is really a good idea. At the same time, China Telecom mobile users to double, it is reported that as of December 2009, the company's CDMA terminal market share has reached 22.7%, terminal sales of more than 30 million, an increase of 315%.　　The number of CDMA users has broken through 50 million, more than doubled in 2008. 3G market forces are launching a new game, although the outcome of the short-term difficult to see, but this game because it is tied to the development of China, and destined to be a brilliant competition in the spotlight.