The advantages and disadvantages of adjusting the web page structure in SEO optimization

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; A very important function of meta tags is to set keywords to help your home page to be logged on by major search engines, and to increase the number of visits to your site. In this function, the most important is the keywords and description settings. Because according to the search engine work principle, the search engine first sends the robot to automatically retrieve the keywords and the decription in the page, and joins it to own database, then then according to the keyword density will sort the website. Therefore, we must set a good keyword to improve the page search rate.

Meta tags have two properties, they are the Http-equiv property and the Name property, different properties have different parameter values, these different parameter values to achieve different Web page features.

The description meta tags were once very important in search engine optimization, but now these tags are becoming less important every year. Early in the search engine's origins, the search results page displayed the description text below the page title for each search result, but the description fragment's appearance changed that.

Because the description is not part of the page displayed in the browser, they do not help the user to transform, the impact of Web page description can only be limited to the search engine rankings and attract users click.

Some search engines, such as Google, describe a small part of the impact of search engine rankings. But in the usual exchanges with American counterparts, they felt that the description was not a bit of a help to Google rankings, and they felt that Google would completely ignore the page description when deciding whether to display your page rankings on the first page of the search engine rankings results. But Yahoo search engine almost give the description of the text placed in some weight, but this weight is far less than the text in the body of many.

As we said above, the description is very important to attract users ' clicks.

Yahoo often chooses the keyword statements that appear in the description to the search results description, which Google used to use in the summary fragment before, but it appears that it has rarely done so now. The algorithm of the digest fragment often changes.

As a search engine optimizer, our advice is to spend a small amount of time making sure that your search engine landing page has a good description of the page. It won't take a long time, and at least for now, it helps to optimize Google Chinese. Consider the tips of the optimization description we provide to optimize your page description.

There are no strict restrictions on how long the description should be. But the search engine reads the page description, which should seem to be 250 characters. A Chinese character is equal to 2 characters. When writing a description for your Web page, there is no need to write the page description long and long, as long as it is a prominent theme, including key keywords.

Especially in the most important search engine landing page, it is best to put the description of the page and the title, make the best most appropriate. This modification may allow you to have a few more clicks on your site or a few more customers. If, not for the most important page fill in the appropriate description, then Google spider will follow from top to bottom of the crawl principle, priority crawl your page head text information. But this information does not have any recommendation for your article.

The abstract in this article is an article that appears in the previous summary fragment rather than the content that describes the label directly in the meta. If you don't write meta description tags, Google's search engine ranking algorithms are basically not going to grab a summary fragment of the article directly.

Author: Hangzhou SI billion Network Technology Co., Ltd.

Original load: http://www.seo.com.cn

Copyright Notice: Original works, allow reprint, reprint, please be sure to hyperlink form to indicate the original source of the article, author information and this statement. Otherwise, legal liability will be held.