The advantages of Sohu Olympic sponsor from torch relay

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; November 2005 Sohu became the exclusive Internet content sponsor of Beijing Olympic Games, 2007 facing the upcoming Beijing Olympics, the major portals have launched their own Olympic strategy, the media hype is really lively for a while, in the Beijing Olympic torch Relay began, Sohu exclusive Internet content sponsorship advantages began to slowly reflect, It seems that two years ago Zhang was in the right step, even if he paid a huge sponsorship fee.

Detailed analysis of several major portals of the Olympic torch report topics, obviously can see the official features of Sohu, Charles Zhang became the chief reporter of the official website, but also please come to her as a special journalist, Zhang Ziyi is worthy of international superstar, less than 20 blog will bring tens of millions of traffic, if the chapter star can have half of the diligence of Xu Jing, It is estimated that the world's first blog is not hers.

Open Sohu's Torch Relay report topic, official color is not visible to other sites, from the Beijing Olympic logo to the Olympic official website, from eye-catching headlines to the detailed content of the report, the advantages of the Olympic sponsorship by Sohu played the most vividly, by Sina suppressed for many years, the Sohu finally achieved a leap through the Olympic Games.

Charles Zhang has once again become a tide-goers, Beijing Olympic official website chief reporter is believed to be any media worker dream to want the honor, Sohu Star Marketing also once again earns the eyeball, from the internet in China popularization begins, Zhang Chaoyang has been as the star CEO active in the Chinese Internet, even Zhang Zhang's popularity will surpass Sohu , just as Grove's popularity was greater than that of Intel, a book "Only a paranoid can survive" dumped countless Chinese it people, I hope this Charles Zhang can pass the 37211.html "> Olympic marketing breakthrough years by Sina suppressed dream."

Although for many years has been concerned about the Olympic Games, the Olympic sponsors have little attention, as ordinary consumers can not understand the real advantages of the Olympic sponsors, in recent years with the development of China's economy, the importance of intellectual property rights and trademarks increasingly, but also more and more appreciate the true meaning of the Olympic sponsorship, A simple Olympic icon, whether printed on the product or placed on the homepage of the website, increase the connotation can play an unexpected effect, if not the Olympic Games in Beijing, if not sohu to become the exclusive Internet content provider, it is really difficult to let an outsider see the real effect of Olympic sponsorship, Now it looks like Charles Zhang's strategic vision two years ago is indeed gradually helping Sohu to a higher level.

There are less than 130 days left before the opening of the Beijing Olympics. The major portals of the competition has just begun, I really do not know how Sohu will make full use of their exclusive Internet content provider's advantages to maximize the benefits, from the current situation, Sohu spent huge sums of money to obtain the sponsorship of the good value of the sponsors, Charles Zhang Bet right. (Author: Lao Yao)

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