The advent of the "Knight era" in the automotive industry

Absrtact: Every Monday noon, Yi Che Company Chairman Li Bin and company president Shaojingning in Beijing New Century hotel Nikko 32 floor of the Ming Xuan Restaurant for a regular luncheon. Standing here, the mind will be more lofty. Shaojingning looked out the window to the west of the capital,

Every Monday noon, Shaojingning, chairman of the company, Li Bin and president of the company, have a regular luncheon at the Ming Xuan restaurant on the 32 floor of the hotel Nikko New century in Beijing. "Standing here, the mind will be more lofty." Shaojingning looked out the window at the west of the capital, and said to global entrepreneur.

This is a rare time for Shaojingning to relax. At each luncheon, Li Bin and Shaojingning rarely talk about specific business issues, instead of philosophical discussions, such as "poverty" or "reach" to the world. Illusory philosophical discussion is not impractical. At a time when more and more people believe in the advent of the "Knight Era" of the auto industry, every character in the industry chain seems to have seen its hopes.

The sales system of China's auto industry is undergoing an unprecedented transformation: to the days of the cat, Beijing-east as the representative of the electric business platform in a day to sell 50,000 of cars; SAIC to the representative of the automobile manufacturers have to layout their own car sales network platform, and easy cars, auto and other vertical types of websites are also actively promote their own sales department of the electric Business.

In the Internet trading platform, the sales share of cars has been getting bigger. In this year's dual 11 day, through the easy vehicle E-commerce platform to reach a total of 63,000 transactions. Participate in the easy car under the "Hui buy car" platform of more than 114 brands, a total of more than 600 models online sales.

Car electric dealers have become a new channel for consumers to buy cars. More than 30 car companies, including Volkswagen, Toyota, GM, BMW and Tesla, have been involved in the cat's double 11 event this year, and the number of participants has increased by one-fold over the same period last year. At the same time, offline participation in the 4S shop has more than 8,000. In this year's double 11, through the Alibaba Day Cat car orders for 50,700 vehicles, the year-on-year growth of nearly 500%.

Ambition inflation thinks: it is time to subvert the car distribution system that has lasted for half a century. And the calm people re-examine: different from home appliances, retail stores and other industries, car maintenance, maintenance and financial services, the complexity of the decision to subvert the traditional model is not easy.

As a result of a test drive, car, and other offline links, car dealers can not be independent of the offline sales system exists, which led to the car's electrical business process involved with the distribution system under the distribution of benefits redistribution problem, so the promotion of automotive electric business is difficult. Therefore, although the car market is huge, but the network turnover is very small, can affect the range of products is very limited.

The main function of automobile electric dealer is still propaganda and diversion function, far from becoming the main way of sales. For easy cars, the solution to this challenge is to be tied together with dealers, "one glory, one loss." "In the early days of the automotive electrical business, the easy cars emphasized helping dealers find their new location." "You can't solve a problem in a way that is too much or too personal." "Shaojingning said.