The advent of the search specialization ERA vertical search helps small and medium enterprises break through Network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In Baidu input keyword "motor", and then "Baidu, find the relevant page about 32,200,000." When Baidu also highlighted the mass of its search in advertising, people were tired of the vast amount of information that was not targeted in the search page. Internet users want to find what they want faster, more demanding search accuracy, and the traditional search engine is helpless, which creates opportunities for other professional search engines, professionals call them vertical search engines, that is, more detailed, more accurate, more professional search engines.

The era of search engine specialization

Internet practitioners generally agree that there is little room for a comprehensive search. They believe that Baidu, Google has done a very strong position, if you do a similar comprehensive search engine to carve out the market, almost become an impossible task. This is a very difficult thing to do, even if a later person tries to change the user's usage by throwing in more advertising fees.

At the same time, with more and more information on the Internet, the search experience that comprehensive search brings to people is not very good. Often enter a keyword, the search for useful information is not much. Therefore, some specific purposes of the search, such as the previous article to buy specific products "motor", it is necessary to rely on a number of professional search engines to complete. Now, vertical search is becoming more and more important, and to a large extent, it is based on the defects of the comprehensive category search engine.

Helping small and medium enterprises break through Network marketing

Search engines are not just looking for information so simple, in a variety of network marketing methods, search engine marketing is also the main force. At present, more than 2 million companies in China have used or are using search engines for online marketing, a much larger number than the number of companies that advertise on mainstream online media, according to authorities. China's search engine market is expected to reach more than 13.3 billion yuan by 2011, according to the data released by the market survey. At this stage, the concept of marketing communication is also changing, has been from the initial pursuit of the widest spread of "advertising" to "directional communication", and then developed to the present "accurate communication" is a more accurate marketing tool.

"Users are confused about not finding accurate information, but the supplier enterprise also for the advertisement in the comprehensive search engine invalid launch to be distressed", the domestic concentrates on the accurate purchase vertical search engine Marco Polo related Personage told the reporter, "in the advertisement launch, the big enterprise capital strength is abundant, may choose various ways, and small and medium-sized enterprises more value the effective revenue and cost of advertising. In contrast, vertical search engine is more suitable for small and medium-sized enterprises in the network to achieve point-to-point precision advertising, more importantly, the cost of advertising also reduced a lot. ”

is to see the small and medium-sized market demand, a large number of similar to the Marco Polo network vertical search platform is emerging, in order to help small and medium-sized enterprises to solve the effects of network promotion and cost issues. These platforms actively apply new technologies, develop new products, build Internet search platform for small and medium-sized enterprises, use vertical search platform to provide professional network promotion services for small and medium sized enterprises, and quickly and directly transfer the demand of buyers and sellers. At the same time, for small and medium-sized enterprises on the use of the Internet immature characteristics, for small and medium-sized research and development of specialized products, such as Marco Polo launched the "precision Advertising + pay" service, won the pursuit of small and medium-sized enterprises, to avoid spending a lot of money for advertising, conducive to the healthy development of E-commerce This article is supplied by (www.makepolo.com).