The age of electronic commerce comes natural selection

What is the key to the success of the business? Some enterprises, capital abundant, talented people. But the construction of the corporate platform has been repeatedly frustrated, and some companies, just two professionals to pull up a team, but achieved great success? Why do some traditional enterprises in the channel resources so rich, supply so full advantage, still be pure e-commerce enterprises beyond it? Some E-commerce enterprises, Why is it that after getting the VCS, there is no improvement and finally regrets to quit? About us, the same is a rough river. How many business investment, but hurried, hurried away. To be successful and to make a difference is always just.

The enemy is invincible! The key problem that the enterprise should solve before entering into electronic commerce is the core competitiveness, and only by doing its own positioning, can the situation, alliances, and less detours, and create more opportunities for success.

Success comes from behind the "hand"

In China's strategy culture, often speaking of the weapon of the country can not be light to people, in the face of today's successful consumer network, later will have a thorough insight into the reasons for success? Reporters often see many wealthy traditional business owners, after exposure to a successful e-business model, ambition, Even Tens's input is eager. Which, in particular, where the most popular goods mode of attention, a large number of apparel online sales platform in the internet come and go, advertising costs burned a lot, but most of the short-lived, real can survive are the core competitiveness of enterprises, such as men's underwear, professional clothing, such as online shop.

The real customer sincerity goods only one, the clothing enterprise wants to make a difference in the business, must surpass the simple imitation, the mold unique core competitiveness. At the outset, every customer sincerity products face PPG's crazy advertising campaign, do not fight and bend the soldiers, the strategic choice of network advertising as the main difference in the road to PPG, the result, not only save a large number of advertising costs, but also became the first batch of domestic users to use Network Alliance mode of cooperation enterprises. When PPG has already become yesterday's yellow, where the customer prudential products but ushered in a greater development opportunities.

If the business owner thinks that every customer sincerity product but so simple, then fell into another trap, where the real beauty of customer Prudential is hidden in its behind the network, money, media relations and rich experience in the electric business, and these factors are the core competitiveness. So only by copying a model to catch up with all the goods, the result can only be very miserable defeat.

Tapping the unique core competencies

In the face of a highly competitive red sea, operators need to be cautious. Compared with previous years, the platform for the company now in various fields, there are many of the same type of competition business, enterprises want to make a difference in the business, must be based on their own conditions, analysis of product characteristics, market experience, talent allocation, strategic cooperation, advertising resources and other aspects of the pros and cons, and then carefully positioned, Identify your core competencies.

Reporter in peacetime work, and many business owners have had exchanges, they understand their own enterprises, but do not understand E-commerce, and the company does not have a high level of e-commerce talent reserves, so rich and strong direct platform construction outsourcing, through foreign third-party agencies to carry out development, the cost of more than 300,000, Because of the communication between the two sides there are some obstacles, or platform developers can not understand the core competitiveness of enterprises, or the domestic e-commerce market lack of experience, mostly through foreign institutions to develop a platform for the use of a business to burn money tools.

The domestic provider of business solutions and a number of excellent, especially v5shop more well-known, the most powerful, most popular E-commerce solution provider, has been tailored to a variety of enterprises, the consumer platform, and effectively put into operation, Yuyuan Commercial Building and other well-known enterprises in the E-commerce platform has begun to bear fruit.

"The core competitiveness of the excavation not only rely on enterprises, but also rely on the platform designers, because only in line with market conditions of competitiveness can really play a role, otherwise, is behind closed doors planning." "V5shop's general manager has a well-established market-tested operating philosophy," V5shop for each enterprise to build a program, will be a group of experts to follow up, detailed understanding of the industry's development situation, competitor status, and even organize in-depth enterprise, summed up the advantages of enterprises, For the enterprise to extract the most market prospects of the core competitiveness, to help enterprises to practice good internal strength, only in this way, to create a platform for the company will realize both inside and outside the economy, thereby developing into a profitable platform. ”

The reporter thinks, Enterprise's management has the social nature, for own development, must make full use of outside resources and opportunity. With the rapid progress of electronic commerce technology, enterprises need to spend huge amount of manpower and material capital in order to catch up with each other, and in this case, they can make full use of the power of the third party institutions to complement each other efficiently. Effective cooperation not only can save a lot of time and energy for the enterprise, but also can enhance the competitive ability of enterprise's platform, and realize the profit quickly.