The age of Internet application

In the previous years, Alibaba, Taobao, Alipay, Baidu, as the forerunner of the Times, no doubt, for the development of E-commerce laid the foundation, while nurturing the business market. in Hong Kong Alibaba's High-profile listing has added a touch of color to the 2007-year Chinese internet world, announcing the advent of the "Internet Application Era".

Times in the development of science and technology in progress, network information is slowly improving, the development of E-commerce can be said in China is slowly growing, the outbreak of Alibaba, the rise of Taobao, the birth of HC NET, Jingdong Mall's high-speed development, where the expansion of customer products, such as some E-commerce excellent website, has been netting a large number of loyal users, Its high viscosity so that after the development of the business of businesses blocked. This also forces many enterprises in the niche areas to introduce the characteristics of products at the same time, take the traditional and "micro-innovation" combined with marketing strategies to expand the market.

Chinaventure Group released a report that January 2010 China's VC/PE investment in the scale of the chain fell sharply. From the industry distribution, the Internet industry investment is still active, among them, business enterprises still show a strong attractiveness of E-commerce, occupy the Internet industry investment mainstream, the number of financing cases is 7, the total financing of 186 million U.S. dollars.

Jiapin Network

January 18, Jiapin Network (Beijing Xinghe Fashion Technology Co., Ltd.) announced the completion of the third round of million-dollar financing. This round of financing by the Jinsha River Venture investment, Taishan Angel Venture Fund, Pine Wo Capital and a Hong Kong consortium to invest together.

Micro-Innovation Marketing Model: The first in the form of clubs to provide members of the club International line and second line of luxury brand merchandise purchase E-commerce platform.

Industry Outlook: At the end of 2009, China has become the world's second largest consumer of luxury goods with an astonishing figure of $9.4 billion trillion in luxury goods consumption, which is expected to reach 14.6 billion U.S. dollars in the next 5 years, topping the global luxury consumption. Luxury network sales prospects will also be with the domestic luxury consumer market and the domestic E-commerce consumer market, the two-pole drive to obtain unpredictable huge market benefits.

Comments: Private Membership system, famous discounts, coupled with the domestic first batch of community-based E-commerce test water, so that just set up 6 months of jiapin net investors in the eyes of the sweet cakes. But at present China's net buys the overall income level is low, the net buys is from the heavy price to the heavy convenience transformation. For the Jiapin network, how to catch their own target user group is the key to its success.

Although the famous selling mode in Europe and America is successful, but how to successfully replicate in the country, and in line with the experience of domestic consumer groups, still need time to running-in.

JIU He SHANG goods

January 13, the nine-Shang announced the completion of the B-round financing, the round of financing by the Northern Lights venture investment, was in early 2010 to invest in Massamasso Sequoia China with investment, Ecapital Capital in the financing transaction as Massamasso's exclusive financial advisor.

Micro-Innovation Marketing Model: Online and offline combination mode, launched Masa Maso (Massamasso) own network to buy brand

Industry prospects: In terms of market share, the apparel consumer market to 3.9 billion yuan revenue, 17.41% accounted for the overall consumer market share of the second, last year sales amounted to 1,049,090,000,000 yuan, annual growth rate of 21.6%, creating a high growth since 2006. China's apparel market continues to climb the sales scale, lifting apparel e-commerce business market development, so that it becomes another rapid development of E-commerce Business-to-consumer vertical market.

Comments: Although the nine-to-do product has achieved a balance of payments, but the domestic network apparel market is still facing several major challenges. First, compared with traditional channels, network clothing market sales less than 1% of the former, consumers to order clothing through the network habit has yet to be cultivated; second, in the network clothing market, so far no one really successful company; In addition, the traditional garment industry giants, not one to enter the network apparel market, lack of demonstration effect.

The company's biggest competitor is not online, because in the online apparel market, there is no second manufacturer to do the same size. In addition, the domestic first-line clothing brand annual sales income is basically 700 million-800 million yuan, these manufacturers are the company's real competitors.

Lok Tao Net

January 4, Lok Tao Network (Beijing Lok Tao Culture Development Co., Ltd.) announced the completion of the third round of financing, 200 million yuan investment has been to the account. The investors are all the old shareholders of Lok Tao: Amoy first round of investors, the second round of the Amoy with capital all follow-up, the second round of Investor Tiger Fund led the investment.

Micro-Innovation Marketing Model: The distribution model, in the procurement of money without spending.

Industry Outlook: Lok Tao Network continues to maintain a high growth rate of three times times a year, only the fourth quarter of last year's daily orders have reached 3000, and in the first quarter of last year order volume of hundreds of per day. Chen revealed that 2010 Lok Amoy Net sales have reached 100 million yuan.

China's retail consumer goods market is huge, among which shoes are a big category. Grasp the development opportunities of the market of footwear, plus the original channel resources of enterprises. But how to obtain more new customers economically, how to quickly expand the business to a wider area is a key consideration in the operation of enterprises.

Comments: Lok Tao Network was scheduled to be located in children's toys, after transformation for the footwear consumer, now focused on vertical shoes and related commodities in the field of deep. Its business model by the industry is considered a virtual inventory, they do not buy goods, consumers place orders from the supplier to transfer goods. The advantage of this model is light assets, do not occupy the risk of Yahuo funds and unsalable goods, the disadvantage is that it may often break goods, can not meet the demand for consumer orders.

Coconut Net

January 1, the group bought a net coconut net to obtain the venture capital from Koolanoo, the total investment is expected to exceed 30 million U.S. dollars, the first round of the investment amount of 5 million dollars.

Micro-Innovation Marketing Model: Focus on the Tour booking site. That is, the purchase of group purchase prepaid way to get low price, is currently the hotel network booking industry in the new model.

Industry outlook: With the popularization of network and mobile communication technology, some specialized network companies that specialize in the reservation of international transportation and lodging facilities are increasing day by day. These new companies give full play to the advantages of network technology, the information is large, interactive strong, wide selection, low cost, so that tourists feel more convenient. These enterprises, through mergers, alliances, cooperation and other means, with the corresponding qualified travel agencies to form a new mode of tourism services.

At present, Ctrip, mango nets, spring and autumn tourism network, e Long network, such as a number of new business development and the services they provide, just as with the growing demand for free travel tourists, has a good development prospects. Industry analysts, business travel and freedom is the trend of the future, this piece of the market is very large.

Comments: At present, online group buying is sweeping the country, tour groups or bring the whole hotel marketing model changes, detonated hotel tourism ' second Spring '. At the same time, in the national price soaring environment, also greatly triggered the group buy users have ultra-low discounts, high quality and low price of the hotel's consumer demand, in addition, the hotel can also broaden the direct marketing channels. Achieve a win.

But Yeepay paid vice President Yu Chen said that most of the hotel group buying products are very fragmented, providing a fixed day, a city, a hotel preferential prices, which means that group buying hotel can only meet the special needs of a small number of people, and most users do not have the value of the purchase.

Tourism companies have complained about the low profit, the money is hard to earn, under the background of the group to buy coconut nets still have to face many tests.

Elegance 100

January 1, the Home Textiles company website Elegant 100 (Beijing Yi Ma Alliance Media Advertising Co., Ltd.) announced that the first round of millions of U.S. dollars of funding has been finalized.

Micro-Innovation Marketing Model: Home textile Company, mainly on the internet to sell its own brand

Industry Prospects: 2009 National textile industry output value reached 900 billion yuan, the total market in 500 billion yuan, in 2010, the promotion of E-commerce, the industry market in the output value of more than 1 trillion yuan. At present, China's domestic textile products existing marketing channels to shopping malls supermarkets, stores, wholesale markets and Consumer-to-consumer shop mainly, vertical-type consumer Web site development is relatively slow.

High-end Home Textiles consumer online retail prospects, the market still has a huge gap, the prospects and opportunities are very attractive.

Comments: Home textile Industry market scale is large, domestic trade market has 700 billion or 800 billion of the market, but the current situation of the market is the production of decentralized, decentralized channels, brand concentration decentralized, which gives e-commerce opportunities, followed by the integrated enterprise is difficult in this subdivision field of intensive cultivation, Elegant 100 Home Textiles in this subdivision of the field can be used as.